Gilchrist Wins Three 2012 PRSA Blacksmith Awards For Strauss Troy Rebranding Initiative

Leadership communications strategist Pamela Gilchrist earned a top Blacksmith award and two silver awards from the Public Relations Society of America Cincinnati Chapter for her work with law firm Strauss Troy Co., LPA. Gilchrist earned awards for her brand identity research for the law firm’s recent rebranding initiative, the brand announcement news release and corresponding […]

Top Problems With Communications Today

Why Do Comms Pros Still Dump? Communications dumping is easier than ever thanks to an ever increasing bevy of new technologies, but I encourage communications pros to stop and think strategically about their messages and distribution channels. The top seven problems with communications today: Not-strategic Too easy Data dumping Garbage Lack of stickiness Misaligned Disparate/not-integrated […]