Gilchrist Group CFA Blacksmith Graphic 2017Pamela Gilchrist, APR, Gilchrist Group CEO, and Chick-fil-A® have been named 2017 Public Relations Society (PRSA) Cincinnati Chapter Blacksmith Award’s finalists for Chick-fil-A Northern Kentucky’s “Stuff The Bus Challenge” media relations success.

Chick-fil-A, in partnership with area school districts, created the “Stuff The Bus Challenge,” a friendly competition between three Northern Kentucky Chick-fil-A restaurants to provide a fun, easy means for the community to donate school supplies for families in need.

Live coverage from two network TV stations throughout the morning, as well as digital, radio and print news stories topped more than 500,000 impressions. The Chick-fil-A Stuff The Bus Challenge collected more than 17,500 school supplies from 5,860 people in one day.

Media Mentions Drive Results For Kenton County School District 

“The Kenton County School District is so thankful for Chick-fil-A’s efforts in getting the community to come out for the Stuff the Bus event. All of the local media coverage really helped drive traffic to the event. Stuff the Bus allowed Kenton County to collect more than 7,400 school supplies, which was more than we had ever collected.  The supplies, distributed to the Family Resource Centers, ensured that our students got off to a great start in the new school year!” said Jess Dykes, director of Public Information.

About Gilchrist Group

Gilchrist holds Universal Accreditation in Public Relations (APR), is a member of the prestigious PRSA Counselors Academy and was named PRSA Cincinnati Professional-of-the-Year in 2009. She has held numerous leadership and board positions and has been a featured speaker at the Counselors Academy annual conference. Her work has also earned top honors from Bulldog Reporter, Hermes Creative Awards, the International Public Relations Association, as well as numerous national, district and local awards.

She founded the Gilchrist Group 18 years ago after a successful career inside three Fortune 500 organizations. The Gilchrist Group Optimizes Outcomes™ for businesses and leaders. Clients trust Gilchrist to guide them through times of growth and change with breakthrough business strategies, go-to-market road maps and influencer engagement campaigns. As an executive communications coach, Gilchrist works with leaders to raise emotional intelligence, improve executive presence and perfect pitches. Her marketing/communications expertise is sought after by clients nationwide and she frequently speaks at industry conferences and events.