Gilchrist Group CFA Blacksmith Graphic 2017Pamela Gilchrist, APR, Gilchrist Group CEO, and Chick-fil-A® have been named 2017 Public Relations Society (PRSA) Cincinnati Chapter Blacksmith Award’s finalists for Chick-fil-A Northern Kentucky’s “Stuff The Bus Challenge” media relations success.

Chick-fil-A, in partnership with area school districts, created the “Stuff The Bus Challenge,” a friendly competition between three Northern Kentucky Chick-fil-A restaurants to provide a fun, easy means for the community to donate school supplies for families in need.

Live coverage from two network TV stations throughout the morning, as well as digital, radio and print news stories topped more than 500,000 impressions. The Chick-fil-A Stuff The Bus Challenge collected more than 17,500 school supplies from 5,860 people in one day.

Media Mentions Drive Results For Kenton County School District 

“The Kenton County School District is so thankful for Chick-fil-A’s efforts in getting the community to come out for the Stuff the Bus event. All of the local media coverage really helped drive traffic to the event. Stuff the Bus allowed Kenton County to collect more than 7,400 school supplies, which was more than we had ever collected.  The supplies, distributed to the Family Resource Centers, ensured that our students got off to a great start in the new school year!” said Jess Dykes, director of Public Information.

About Gilchrist Group

Gilchrist holds Universal Accreditation in Public Relations (APR), is a member of the prestigious PRSA Counselors Academy and was named PRSA Cincinnati Professional-of-the-Year in 2009. She has held numerous leadership and board positions and has been a featured speaker at the Counselors Academy annual conference. Her work has also earned top honors from Bulldog Reporter, Hermes Creative Awards, the International Public Relations Association, as well as numerous national, district and local awards.

She founded the Gilchrist Group 18 years ago after a successful career inside three Fortune 500 organizations. The Gilchrist Group Optimizes Outcomes™ for businesses and leaders. Clients trust Gilchrist to guide them through times of growth and change with breakthrough business strategies, go-to-market road maps and influencer engagement campaigns. As an executive communications coach, Gilchrist works with leaders to raise emotional intelligence, improve executive presence and perfect pitches. Her marketing/communications expertise is sought after by clients nationwide and she frequently speaks at industry conferences and events.

Pam Gilchrist Celebrates Winning Three 2012 PRSA Blacksmith Awards With Strauss Troy’s Lucy McCormack (l) and Richard Colvin (r)

Leadership communications strategist Pamela Gilchrist earned a top Blacksmith award and two silver awards from the Public Relations Society of America Cincinnati Chapter for her work with law firm Strauss Troy Co., LPA.

Gilchrist earned awards for her brand identity research for the law firm’s recent rebranding initiative, the brand announcement news release and corresponding media placements. The Blacksmith entries were judged by a panel of independent judges from the Orange County, California PRSA Chapter.

Judges comments on the brand research included: “The research was excellent with solid outcomes. Beautiful graphics. Excellent results. This could not have been an easy task.” With one judge giving the work a rare perfect score of 100.

Additionally judges comments on the news release and resulting news placement on the front of the Sunday Business section of the Cincinnati Enquirer were: “Very comprehensive release touched on all aspects of the firm’s culture and purpose.” And, “Excellent placement…the company leaders should be very pleased.”

The research methodologies Gilchrist used included quantitative research, benchmarking, industry trends analysis and qualitative research to build a research-based brand platform and gain shareholder buy-in.

“Pam is a tremendous asset and this award is confirmation of the quality services that she provides. As we continue on our aggressive growth path, her leadership in cultivating opportunities that have big impact will continue to be invaluable. These awards are validation of this work,” said Attorney C. Richard Colvin, chair of Strauss Troy’s marketing committee.

“As we looked to the future, it was essential that we better align our brand with both our high-quality heritage and our penchant for providing personalized innovative solutions,” said Strauss Troy President James G. Heldman. “The branding work that Pam Gilchrist has done has really upped the firm’s game.”

About Pamela Gilchrist

Nationally recognized author and speaker Pamela Gilchrist, MA, APR, CPT, is chief strategist at the Gilchrist Group®. She optimizes outcomes to close the gap between strategy and success. Her work focuses on breakthrough business strategies, change leadership and high-impact communications.

Gilchrist has held top leadership communications posts inside three Fortune 500 companies and has consulted with organizations across the country to guide executives through a myriad of change initiatives, mergers and acquisitions and growth strategies.

She is president-elect of the National Speakers Association Ohio Chapter where she was recently named 2012 Member-of-the-Year and is also is featured in their new marketing strategies book: Speak More! Gilchrist is Accredited in Public Relations (APR) by the Public Relations Society of America (PRSA) where she is a member of the Counselor’s Academy and has earned PR Professional-of-the-Year, Best in Show and many top honors including the Golden World Trophy from the International Public Relations Association (IPRA). Pam has earned top honors from Bulldog Reporter and has presented her Expert Influence™ Academy program at its national conference. Gilchrist holds a master’s degree from The Ohio State University and a bachelor’s from Western Michigan University.

About Strauss Troy

Since its founding in 1953, Strauss Troy has stood apart from the competition by providing the highest-quality legal services in the most personalized, prompt and economical manner possible. As a full-service law firm, Strauss Troy has diverse expertise and a history of proven success. No matter what issue you face, the firm has the right professionals, working together as a team, to get you the answers you need quickly and affordably. Learn more at www.strausstroy.com.

Strauss Troy’s areas of practice include: Corporate | Business, Criminal | White Collar Defense, Domestic Relations | Family Law , Labor | Employment, Litigation, Municipal | Government, Real Estate | Finance, Tax Planning | Compliance and Trust | Estate Planning.

Strauss Troy is recognized as a leading law firm in the Greater Cincinnati | Northern Kentucky region and is a Martindale-Hubbell Top Ranked Law Firm™ in Fortune Magazine. The firm is recognized as a U.S. News & World Report Best® Law Firm, and many of its attorneys are honored as peer-rated Martindale-Hubbell AV® Preeminent™ Attorneys, Best Lawyers® in America, Super Lawyers® and Rising Stars. The firm is also listed as a top law firm by the Cincinnati Business Courier.