The Howard Hughes International Airport has a new tenant. You Tube.

You Tube Hollywood hopes to up the anti on quality content as creatives and marketers flock to the new space.

“Today anyone can easily create video, however, not everyone can create high-quality, relevant, interesting video,” said Pamela Gilchrist, Chief Strategist at Gilchrist Group. “I hope the new facility provides marketers with an opportunity to explore new tools and techniques.”

“Next month YouTube will begin to extend the invitation to brands, a handful at first and up to 100 by the end of 2014 (and will open up an East Coast counterpart in downtown Manhattan next year). The idea is to improve the quality of marketers’ YouTube content and indirectly play matchmaker between those marketers and YouTube’s creators who flit in and out of the production facility…The idea is to improve the quality of marketers’ YouTube content and indirectly play matchmaker between those marketers and YouTube’s creators who flit in and out of the production facility,” wrote Ad Age’s Tim Peterson in the August 2, 2013 article.

YouTube Pro Series
is a new monthly talk-show-slash-how-to-session for YouTube creators to talk business. The series co-producers can explain it better.

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By, Pamela Gilchrist, MA, APR, CPT
Author | Speaker | Strategist

 Why reinvent yourself?

Sometimes you change. Sometimes the world changes around you. This constant change requires both being adaptable and resilient. As we go through this metamorphosis, like a caterpillar turning into a beautiful butterfly, we find the need to reinvent ourselves.

Reinvention is not just a renewing or refocusing internally. Most likely, it will lead to a change in our external manifestation – or personal brand.

You likely put a fair amount of mind time, money and effort into how you look and interact in the world around you. What you may not realize, however, is that our personal brand isn’t so much about who we say we are, as it is about who others say we are.

It’s worthwhile to take an intentional look at how others perceive you. Ask yourself three questions:

  1. Is this perception accurate?
  2. Am I giving off mixed signals?
  3. Is there anything that I need to change to make my personal brand more powerful?

Editing our updating your personal brand, doesn’t mean that have to change your values, foundational character or personality. Instead, think of it as putting your best foot forward on the path you want to take.

Powerful leaders understand that they need to shed what’s not working for them, and adapt their style to new environments. When I coach leaders on executive presence, we talk at length about sending the right signals to the right people to move strategies ahead.

The more evolved leaders that I have worked with over the years intuitively understand that they do not need to fear revealing their true-selves. Authenticity and transparency serve them well and give them added credibility.  On the other hand, leaders who are insecure or afraid often feel the need to mask their truth and present a persona that is delinked from their inner-self.

Integrated leaders, those whose insides match their outsides, have the law of attraction on their side. They naturally draw other positive people into their circle. People want to be around them, and want to be a part of everything they have going on.

As a powerful woman with a purpose, it’s important to periodically evaluate the need for reinvention, in your life, your career and with your personal brand.

A frequently requested speaker, Pamela Gilchrist is chief strategist at Gilchrist Group a consulting firm that works with leaders and their organizations on executive development, strategic thinking and high-impact branded communication. She will share ideas for your own personal brand reinvention at the Up Woman Circle, February 1, 2013 in Cleveland, Ohio. To learn more about Pam and book her to speak at your next event visit www.pamgilchrist.com  follow her @pamgilchrist

COLUMBUS, OH – April 17, 2012 — Strategist and Speaker Pam Gilchrist will present “From Chaos To Clarity: Leadership Secrets To Optimize Outcomes” at the NSA Ohio Speaker Showcase at Mills James TV Production Studios in Columbus, Ohio, Thursday, April 19th.

Passionate about adding impact, Gilchrist is a frequently requested speaker for corporate, association and non-profit organizations. Her leadership and life lessons will help you optimize outcomes and navigate what’s next. With her wit, wisdom and inspiring style, she connects with audiences at every level as she shares stories and reveals insider secrets of what works at top companies—and what doesn’t.

As chief strategist at the Gilchrist Group®, executives and organizations seek her expertise during times of dramatic growth and change to move from chaos to clarity. Gilchrist’s proven, international award-winning results grow businesses, guide leaders, sharpen brands and increase engagement.

For more than 25 years, she has held key roles inside Fortune 100, multi-billion dollar companies and consulted with organizations across the country on how to improve impact through breakthrough business strategies, next level leadership and branded high-impact communications.

Featured in the soon to be released book: Best Marketing Practices For Speakers, you will also find her stories in the New York Times best-selling Chicken Soup for the Soul: Life Lessons for Women and other publications.

Whether you are looking for a high-energy keynote or a great breakout session, learn more about Pam Gilchrist at www.pamgilchrist.com.

The NSA Ohio Speaker Showcase Event is being produced by Mills James. In addition to hearing some of Ohio’s top thought leaders, guests will get an exclusive all-access, behind the scenes pass to one of the top state-of-the-art production studios in the country. Mills James has a well-earned, excellent reputation for live, on location meeting and event production and video storytelling. To get all the details or register go to: http://bit.ly/nsaspeaks.

I will share my passion for Personal Branding and PR at the NSA Ohio ProTrack seminar on March 17, 2012. Look for insider secrets in future blog posts.

If you are a professional or emerging speaker this session is for you. At the seminar you will learn how to build a strong personal brand, develop a go-to-market roadmap and become a well-known “Expert with Influence™.”  The session will include tips on thought leadership, content strategies, website integration, public relations and social media.

Fellow NSA Ohio Speaker Jim Canterucci, CEO, Transition Management Advisors and Sarah Storer, senior content marketing strategist, The Karcher Group, will also present a session on social media. The live event will be streamed online using ustream. It begins at 9:00 a.m. at the Downtown Technology Center, 423 E. Town Street, Columbus, Ohio 43215. For information visit: www.nsaohio.com

About:

Professional Speaker Pamela Gilchrist Shares Her Passion For Personal Branding & PR

Pamela Gilchrist, an international award-winning, Fortune 100 leadership and communications expert,  shares her wit and wisdom on Business Strategy | Change Leadership | Brand Presence | Influencer Engagement with corporate and association audiences across the country. As chief strategist and CEO at the Gilchrist Group®, she advises organizations on how to have more impact by focusing on breakthrough business strategies, brand identity and influencer engagement. She is well-known for her high-level C-suite coaching on thought leadership, executive presence and personal branding.

The Gilchrist Group®,is a strategic business consulting firm specializing in business growth, executive leadership and high impact communications. The firm has deep expertise in guiding organizations through times of significant growth and change. Founded in 1999, the international award-winning firm has significant Fortune 500 experience and serves clients in a wide-range of industries across the country. Learn more: gilchristgroup.com

As chief strategist at the Gilchrist Group®, Pam advises executives on how to have more impact to improve perceptions and connections. Organizations that need results during times of growth and change seek Pam out for her proven methods including: go-to-market roadmaps, executive coaching and high impact communications designed to increase influence and engagement.

A former Fortune 100 leadership and communications executive, she has held key roles inside multi-billion dollar companies and advises organizations across the country using her proven international award-winning leadership and communications methods. From business unit launches to crisis communications, Pam has counseled executives for more than 25+ years on how to improve impact by focusing on breakthrough business strategies, next level leadership and branded communications.

Pam’s combination of vision, executive management expertise and guidance helps organizations achieve maximum results. She has earned the highest honor in the PR Industry – a Golden World Trophy from the International Public Relations Association (IPRA) for her customer engagement work at a Fortune 500 company before she turned 30. She was named PR Professional-of-the-Year by the Cincinnati Chapter of PRSA and her work has been declared “Best In Show” by her peers.

To book Pam to speak at your next event or to see her 2012 catalogue of speaking topics visit: www.pamgilchrist.com. You can follow her on twitter @pamgilchrist.

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Good news: My partner ExecSense Webinars has just announced that it is turning two of my webinars into eBooks!

Public Speaking & Presentation Skills for Venture Capitalists

How Leading Communications Executives Are Using Internal Communications to Benefit All Aspects of Their Business

They will be available on Amazon.com (for the Kindle), Apple’s iBookstore (for iPad & iPhone), BarnesandNoble.com (for the Nook), as well as hundreds of other bookstores that sell eBooks for viewing on anyone’s computer or smartphone such as a Blackberry or Droid.

Stay tuned for details on the launch date.

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What’s the biggest, freakiest thing you have ever overcome?

Think about it for a second.

If you’ve had any “good life experience” (as my father-in-law calls it), you’ve probably had those moments that seemed insurmountable… when the big wave was going to crush you and pull you under.

Don’t miss Keynote Speaker Pam Gilchrist, Friday morning April 8, 2011 at the Ohio IAWP Spring Institute as she shares “Tsunami Success™: How To Surf The Big Waves And Seize Success Now. Pam will share tips on how to:

1. Seize emerging opportunities to strengthen market share 

2. Adapt quickly to the rapidly changing socio-economic landscape
ahead of your competitors 

4. Leveraging core strengths in the new economy 

5. Learn how to be THE industry thought leader in the recovery 

Surfer Laird Hamilton faces those waves every time he pulls on his big boy shorts, crawls on his board and waits for a swell. If you don’t know much about the sandy-haired, muscle-bound surfing kamikaze who attacks waves the size of seven story buildings raging at 30 miles per hour — you should

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Data dumping - Garbage Communications Is Easier Than Ever
Why Do Comms Pros Still Dump?

Communications dumping is easier than ever thanks to an ever increasing bevy of new technologies, but I encourage communications pros to stop and think strategically about their messages and distribution channels.

The top seven problems with communications today:

  • Not-strategic
  • Too easy
  • Data dumping
  • Garbage
  • Lack of stickiness
  • Misaligned
  • Disparate/not-integrated

Join me for my session M @#IABCHR10 3:30 p.m. to learn how to make your communications more effective and influential.

Pam Gilchrist Is Featured Presenter At 2010 IABC Heritage Region Conference October 18th
Communications Effectiveness Study – Measurement On A Shoestring

Tweet.

Tweet.

Tweet.

It’s enough to get a person chirped off – isn’t it?

What’s all the Tweet about really?

Find out  in the video below on Twitter’s rapid rise in popularity by business and brand builder Pam Gilchrist, Chief Strategist & CEO, Gilchrist Group, who is presenting “TWEET THIS!” at the 2010 National Speakers Association (#NSA10) in Orlando, FL on July 20, 2010.

Connect with Pam on Twitter at Http://www.twitter.com/PamGilchrist and follow the NSA event at http://twitter.com/nsaspeaker

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