Enjoyed sharing personal branding strategies at NSA Ohio this weekend. We all have a brand, whether we know it or not. So be intentional. Image-crafting matters. As Bill Stainton said, you never know when a client or prospect is near. He was traveling on an airplane, reviewing his notes for a speech, when the woman sitting next to him said “You must be our speaker!”

While we work hard to craft a professional personal brand, perhaps Jeff Bezos, Founder of Amazon said it best: “Your brand is what people say about you when you’re not in the room.”

It is critical that your personal brand is aligned with your authentic self, intentional, aligned with your go-to-market strategy and crystal clear.

If you want to learn more, pick up a copy of Speak More and read my section “Get Passionate About Personal Branding.”