Executives Feel Like They Are Talking To A Brick Wall

At my sesson this afternoon at #iabchr10, several corp. communicators asked why when they ask for feedback, they get zilch from employees. They are information pushers, who say they want feedback and feel like their program is a failure if no one responds. Perhaps, a little navel gazing is in order. Do you have an […]

Top Problems With Communications Today

Why Do Comms Pros Still Dump? Communications dumping is easier than ever thanks to an ever increasing bevy of new technologies, but I encourage communications pros to stop and think strategically about their messages and distribution channels. The top seven problems with communications today: Not-strategic Too easy Data dumping Garbage Lack of stickiness Misaligned Disparate/not-integrated […]