Incalculable Damage
The Quick Demise Of The JCP Brand & CEO
Thanks To A Square Deal Fail

  Grab the oxygen mask. While J.C. Penney tries to stop its free fall, torches and pitch forks are pointed at CEO Ron Johnson. Here are a 5 things businesses can learn: Be careful what you wish for. Bring  data to support your position. Keep your customer top of mind. Communicate. Communicate. Communicate. Pretty doesn’t […]