Gilchrist Shared Personal Branding Strategies At NSA Ohio

Enjoyed sharing personal branding strategies at NSA Ohio this weekend. We all have a brand, whether we know it or not. So be intentional. Image-crafting matters. As Bill Stainton said, you never know when a client or prospect is near. He was traveling on an airplane, reviewing his notes for a speech, when the woman […]

Incalculable Damage
The Quick Demise Of The JCP Brand & CEO
Thanks To A Square Deal Fail

  Grab the oxygen mask. While J.C. Penney tries to stop its free fall, torches and pitch forks are pointed at CEO Ron Johnson. Here are a 5 things businesses can learn: Be careful what you wish for. Bring  data to support your position. Keep your customer top of mind. Communicate. Communicate. Communicate. Pretty doesn’t […]

Eight Steps You Can Take to Protect Your Brand

Here is a good check-list to protect your brand. Mostly geared toward product companies, but could also be applied to professional service organizations. Pam 1. Recognize that a product is only as good as the customer experience First impressions count. To identify all the elements that contribute to a good customer experience, include production and […]

Shake Off The Election — Time To Get Busy

The question is… now that the election is over, can we all get back to business?
The question is… now that the election is over, can we all get back to business?