Gilchrist Wins Three 2012 PRSA Blacksmith Awards For Strauss Troy Rebranding Initiative

Leadership communications strategist Pamela Gilchrist earned a top Blacksmith award and two silver awards from the Public Relations Society of America Cincinnati Chapter for her work with law firm Strauss Troy Co., LPA. Gilchrist earned awards for her brand identity research for the law firm’s recent rebranding initiative, the brand announcement news release and corresponding […]

Gilchrist Shared Personal Branding Strategies At NSA Ohio

Enjoyed sharing personal branding strategies at NSA Ohio this weekend. We all have a brand, whether we know it or not. So be intentional. Image-crafting matters. As Bill Stainton said, you never know when a client or prospect is near. He was traveling on an airplane, reviewing his notes for a speech, when the woman […]

Brand Strategist Pam Gilchrist To Speak On Personal Branding & PR At NSA Ohio ProTrack Seminar March 17th

I will share my passion for Personal Branding and PR at the NSA Ohio ProTrack seminar on March 17, 2012. Look for insider secrets in future blog posts. If you are a professional or emerging speaker this session is for you. At the seminar you will learn how to build a strong personal brand, develop […]

Why Are Marketers Hating on Traditional Marketing?

Sharing from my friends at MarketingProfs — because I couldn’t say it any better myself… A guest post by Margie Clayman of Clayman Advertising. I had an interesting conversation the other day about branding. During the course of  the talk, one participant said something along the lines of: “Well, I think we are pretty much […]

Eight Steps You Can Take to Protect Your Brand

Here is a good check-list to protect your brand. Mostly geared toward product companies, but could also be applied to professional service organizations. Pam 1. Recognize that a product is only as good as the customer experience First impressions count. To identify all the elements that contribute to a good customer experience, include production and […]