COLUMBUS, OH – April 17, 2012 — Strategist and Speaker Pam Gilchrist will present “From Chaos To Clarity: Leadership Secrets To Optimize Outcomes” at the NSA Ohio Speaker Showcase at Mills James TV Production Studios in Columbus, Ohio, Thursday, April 19th.

Passionate about adding impact, Gilchrist is a frequently requested speaker for corporate, association and non-profit organizations. Her leadership and life lessons will help you optimize outcomes and navigate what’s next. With her wit, wisdom and inspiring style, she connects with audiences at every level as she shares stories and reveals insider secrets of what works at top companies—and what doesn’t.

As chief strategist at the Gilchrist Group®, executives and organizations seek her expertise during times of dramatic growth and change to move from chaos to clarity. Gilchrist’s proven, international award-winning results grow businesses, guide leaders, sharpen brands and increase engagement.

For more than 25 years, she has held key roles inside Fortune 100, multi-billion dollar companies and consulted with organizations across the country on how to improve impact through breakthrough business strategies, next level leadership and branded high-impact communications.

Featured in the soon to be released book: Best Marketing Practices For Speakers, you will also find her stories in the New York Times best-selling Chicken Soup for the Soul: Life Lessons for Women and other publications.

Whether you are looking for a high-energy keynote or a great breakout session, learn more about Pam Gilchrist at www.pamgilchrist.com.

The NSA Ohio Speaker Showcase Event is being produced by Mills James. In addition to hearing some of Ohio’s top thought leaders, guests will get an exclusive all-access, behind the scenes pass to one of the top state-of-the-art production studios in the country. Mills James has a well-earned, excellent reputation for live, on location meeting and event production and video storytelling. To get all the details or register go to: http://bit.ly/nsaspeaks.

I will share my passion for Personal Branding and PR at the NSA Ohio ProTrack seminar on March 17, 2012. Look for insider secrets in future blog posts.

If you are a professional or emerging speaker this session is for you. At the seminar you will learn how to build a strong personal brand, develop a go-to-market roadmap and become a well-known “Expert with Influence™.”  The session will include tips on thought leadership, content strategies, website integration, public relations and social media.

Fellow NSA Ohio Speaker Jim Canterucci, CEO, Transition Management Advisors and Sarah Storer, senior content marketing strategist, The Karcher Group, will also present a session on social media. The live event will be streamed online using ustream. It begins at 9:00 a.m. at the Downtown Technology Center, 423 E. Town Street, Columbus, Ohio 43215. For information visit: www.nsaohio.com

About:

Professional Speaker Pamela Gilchrist Shares Her Passion For Personal Branding & PR

Pamela Gilchrist, an international award-winning, Fortune 100 leadership and communications expert,  shares her wit and wisdom on Business Strategy | Change Leadership | Brand Presence | Influencer Engagement with corporate and association audiences across the country. As chief strategist and CEO at the Gilchrist Group®, she advises organizations on how to have more impact by focusing on breakthrough business strategies, brand identity and influencer engagement. She is well-known for her high-level C-suite coaching on thought leadership, executive presence and personal branding.

The Gilchrist Group®,is a strategic business consulting firm specializing in business growth, executive leadership and high impact communications. The firm has deep expertise in guiding organizations through times of significant growth and change. Founded in 1999, the international award-winning firm has significant Fortune 500 experience and serves clients in a wide-range of industries across the country. Learn more: gilchristgroup.com

As chief strategist at the Gilchrist Group®, Pam advises executives on how to have more impact to improve perceptions and connections. Organizations that need results during times of growth and change seek Pam out for her proven methods including: go-to-market roadmaps, executive coaching and high impact communications designed to increase influence and engagement.

A former Fortune 100 leadership and communications executive, she has held key roles inside multi-billion dollar companies and advises organizations across the country using her proven international award-winning leadership and communications methods. From business unit launches to crisis communications, Pam has counseled executives for more than 25+ years on how to improve impact by focusing on breakthrough business strategies, next level leadership and branded communications.

Pam’s combination of vision, executive management expertise and guidance helps organizations achieve maximum results. She has earned the highest honor in the PR Industry – a Golden World Trophy from the International Public Relations Association (IPRA) for her customer engagement work at a Fortune 500 company before she turned 30. She was named PR Professional-of-the-Year by the Cincinnati Chapter of PRSA and her work has been declared “Best In Show” by her peers.

To book Pam to speak at your next event or to see her 2012 catalogue of speaking topics visit: www.pamgilchrist.com. You can follow her on twitter @pamgilchrist.

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Sharing from my friends at MarketingProfs — because I couldn’t say it any better myself…

A guest post by Margie Clayman of Clayman Advertising.

I had an interesting conversation the other day about branding. During the course of  the talk, one participant said something along the lines of: “Well, I think we are pretty much done with traditional marketing concepts. Times are changing.”

I fear that this kind of sentiment is pervading the world of social media—and not too slowly. Look at all the new definitions of a simple marketing concept like ROI (return on investment). Look at how the word “branding” has been so twisted that many people now think a brand and a logo are the same thing.

We are in some serious trouble here.

Marketing Facts You Can Count On

Let’s talk about the argument that “social media has changed everything” in marketing. Now, you’d be silly to say that marketing is exactly the same as it was 1,000 years ago, right? You can trace how just print advertising has changed over the last 150 years. But even though the world has changed in a lot of ways, some things remain stubbornly the same. Trees grow. The Earth revolves around the sun. You can rely on those facts. They don’t get ditched as soon as “the times change.” They may get updated a bit. They may have addendums. But they don’t get burnt up in the latest garbage heap.

Thus, it is with tried and true marketing and business concepts. Yes, the marketing world and the business world continue to change. Rapidly, in fact. But there are a few facts upon which we can rely.

1. You still need to make sure you are making more money than you are doling out.
2. Branding encompasses your reputation, how you relate to your customers, what customers expect of you, and your message across any and all platforms.
3. If you do not understand basic business or marketing principles, you run the risk of trampling your business (or your clients’ businesses) into the ground.

Those are just a few of the “traditional” concepts that people seem so willing to disregard.

Why the Hate?

The real question I have been pondering is: Why is there so great a desire to dispense with these foundational aspects of marketing and business?

The only thing I can come up with is that—maybe—if you did not work in marketing before social media exploded or if you did not study marketing, traditional concepts may seem intimidating. Folks who seem to be “gurus” on social media may not really feel that they can come out and say, “Gosh, I don’t really understand this.” And so, alternative realities are created.

I can’t really think of any other reason why such elemental concepts are being abandoned recklessly throughout the online world.

What do you think lies behind this seeming dislike of basic marketing concepts? Have you run into it in your own online reality? I’d love to hear your thoughts!

(Photo courtesy of Bigstock: Man Sticking His Tongue Out)

Margie Clayman is director of Client Development at Clayman Advertising.

http://www.mpdailyfix.com/why-are-marketers-hating-on-traditional-marketing/?adref=nlt031512&utm_source=mpt&utm_medium=myview&utm_campaign=basic&utm_term=strategy&utm_content=post

Professional Speaker Pamela Gilchrist

I hope that you can join me for my live Webinar, Friday, February 3rd, 4:30 EST

How to Network Best with CEOs as a Business Development Executive

In this webinar, ExecSense examines everything you need to know in 60 minutes regarding the best tips, techniques, and tools to meet more CEOs. Reach them online using social networking, and enlarge your circle of influence in the year ahead. The webinar is led by an expert on the topic, Pamela Gilchrist (Chief Strategist/Professional Speaker & Author, Gilchrist Group) and covers:

• What every business development executive should know in 60 minutes about best practices for networking with CEOs

• Learn how to use social media to position yourself and your area of expertise to be of interest to specific CEOs; speaking on conference, seminar, & webinar panels to display your knowledge on hot topics impacting certain industries; joining LinkedIn groups for CEOs; how to use your connections with lawyers and private equity professionals to reach CEOs; and 5 other techniques to immediately put yourself in front of more CEOs

• The best professional networking strategies to get connected with CEOs, including using LinkedIn, blogs, deals databases, and leveraging existing personal and professional relationships with ties to CEOs

• Specific case studies of how 5 business development executives significantly increased their connections with CEOs, how they made these connections and strategies for staying in touch with them, and their best tips and techniques you can immediately implement to make connections with CEOs in the year ahead

Upon registering, ExecSense will email you the dial-in phone number and all of the other relevant information and files to attend the webinar. You will also automatically be emailed the audio and PowerPoint files the day after the webinar in case you were unable to attend the live webinar (registration prior to live event still required). You can view the webinar on your computer, iPad, Kindle, iPhone, Blackberry, Android and many other devices.

Register here: http://www.execsense.com/details.asp?id=4110

 

Good news: My partner ExecSense Webinars has just announced that it is turning two of my webinars into eBooks!

Public Speaking & Presentation Skills for Venture Capitalists

How Leading Communications Executives Are Using Internal Communications to Benefit All Aspects of Their Business

They will be available on Amazon.com (for the Kindle), Apple’s iBookstore (for iPad & iPhone), BarnesandNoble.com (for the Nook), as well as hundreds of other bookstores that sell eBooks for viewing on anyone’s computer or smartphone such as a Blackberry or Droid.

Stay tuned for details on the launch date.

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The Romney campaign has been a smooth-running, flawless manufacturing operation for years. All systems go.

What Romney lacked in South Carolina, however, is the same thing that many change leaders lack. The failure to tap into an emotional vein.

A CNN political pundit put it well when he said, “You can serve a mayonnaise sandwich on a silver tray – but it still has no taste.”

That’s exactly what happened to Mitt Romney in South Carolina. Information alone won’t result in change. Compliance is not commitment.

As author Rick Mauer puts it so eloquently in his book Beyond the Wall of Resistance, “The myth is: All I need to do is tell them…but what many leaders miss is that just giving people facts and figures doesn’t cut it.” To make a case for change, people need to feel the heat of the burning platform.

Simply put, people don’t make decisions on data and information alone. They want passion.

Contrary to Romney, Newt Gingrich might be boot-strapping his campaign together, but he clearly understands the critical importance of emotional appeal.

For any initiative to be successful, whether it’s organizational change or a political campaign, people must feel a sense of urgency and have emotional momentum. Otherwise, you just have an empty sandwich.

The third and most important hurdle is trust. While information and emotion count, trust is critical. Without it a leader is paralyzed. It will be interesting to watch which candidate can truly capture the trust of Republican voters.

Now… Who’s hungry?

 

7 Traits Of High Impact Leaders

1.  Have vision
2.  Translate vision into an actionable-plan
3.  Set cultural tone, pace and direction
4.  Inspire action among followers
5.  Guide, nudge, nurture and develop others
6.  Build raving fans
7.  Are constantly Kaizen-focused and always accountable even when it’s not fun
If you want to amp up your leadership skills in 2012 — do a quick self-assessment and see where you fit in these categories on a scale of 1-5.
This past year, I have worked with a variety of leaders. Some got it. Some simply didn’t.
One leader had tremendous vision, set a cultural tone and inspired others, however he severely lacked the ability to develop an actionable plan and be accountable for results.
Another leader also had vision and thought he was a great leader. However, he never checked over his shoulder. If he had, he would have seen that he had few followers and no raving fans.

Is a head honcho a leader just because of the big chair and title?

If you have no vision, no plan, no culture, no fans, and most of all no accountabilities… perhaps you are in a state of comfortable apathy. Obviously, this model isn’t sustainable for the long-term.
On the other hand, this past year I have had the privilege of working with some phenomenal leaders. Despite every hardship imaginable (and some you could not fathom), they have stayed the course, been consistent, stuck to the plan, inspired and encouraged others and set a vision for the future which they are actualizing in 2012.

Make 2012 the year that you become a High Impact Leader.

Take the mystery out of great leadership.
Work with the Gilchrist Group’s team of professional coaches and trainers to achieve your goals. Contact us today info@gilchristgroup.com to learn how we can help both you and your organization.
 

True Leadership

LeadershipWhat is leadership?

It’s what happens when no one is watching.

It’s what happens when the whole world is watching.

It’s character when it counts.

It’s backbone.

It’s putting the good of the organization above self.

It’s taking the long-view.

It’s understanding consequences.

It’s accepting and embracing change.

It’s standing up for what is right when no one else will.

It’s taking bullets, having a thick skin, and exhibiting grace in all circumstances.

It’s humbleness of heart.

It’s accepting help.

It’s bringing truth to power.

It’s communicating authentically, transparently and repeatedly.

It’s making the right decision, even when it hurts.

It’s lonely.

It’s when you dig deep in your soul and pray for the right decision.

It’s courage to act.

It’s consistency.

 

Great Leaders Have Presence

Presence is earned by hard work, authenticity, integrity and commitment. The right presence delivers game-changing results.

Clients sense it. They may not be able to articulate what the “it” factor is — but they know it when they see it. And, they are drawn to it  — like moths to a flame.

So what is Presence? It’s trust, excellence, dependability, consistency, credibility and confidence based on experience. It’s quiet guidance and a steady hand

Your presence is the outward evidence of your internal self.

 

Lead generation simply isn’t as hard or scary as it looks… Oftentimes, all we have to do is ask. The result? We find that people are eager and willing to help us because they believe in us personally and respect the quality of work that we do. Sharing some tips here from NYT Best Selling Author Dr. Ivan Misner.

How many times have friends, family, and associates said, “If there’s anything I can do to help you, let me know”? How often have you said, “Well, now that you mention it, there are a few things you could do.” If you’re like most people, you aren’t prepared to accept help the moment it’s offered. You let opportunity slip by because you haven’t given enough thought to the kinds of help you need. You haven’t made the connection between specific items or services you need and the people who can supply them. But when help is offered, it’s to your advantage to be prepared and to respond by stating a specific need.

Don’t let the next opportunity for others to help slip through your fingers! Being prepared with some simple requests can make a real difference in the success of your business. Systematic referral marketing requires that you determine, as precisely as possible, the type of help you want and need. There are many ways your sources can help you promote you and your business by generating referrals. Here are 12:

  1. Provide you with referrals
    The kind of support you most want from your contacts is referrals—the names of specific individuals who need your services. They can also give prospects your name and number. As the number of referrals you receive increases, so does your potential for increasing the percentage of your business generated through referrals.
  2. Introduce you to prospects
    Your contacts can help you build new relationships faster by introducing you in person to people they think need your services. Furthermore, they can provide you with key information about the prospect. They can also tell the prospect a few things about you, your business, how the two of you met, some of the things you and the prospect have in common, and the value of your services.
  3. Arrange a meeting on your behalf
    When your contacts tell you about a person you should meet, they can help you immensely by coordinating a meeting. They can help even more by setting up and attending the meeting.
  4. Invite you to attend events
    Workshops and seminars are opportunities for you to increase your skills, knowledge, visibility, and contacts. Members of groups you don’t belong to can invite you to their events and programs. This gives you an opportunity to meet prospective sources and clients that you wouldn’t normally be in contact with.
  5. Endorse your services
    By telling others what they’ve gained from using your services in presentations or informal conversations, your sources can encourage others to use your services.
  6. Display your literature and products in their offices and homes
    If these items are displayed well—such as on a counter or bulletin board in a waiting room—visitors will ask questions or read the information. Some may take your promotional materials and display them in other places, increasing your visibility.
  7. Distribute your information
    Your contacts can help you distribute marketing materials. For example, if they publish a newsletter, they can include a flier for you or your business in it.
  8. Make an announcement
    When attending meetings or speaking to groups, your contacts can increase your visibility by announcing an event you are involved in or a new service your business provides. They can also invite you to make an announcement.
  9. Nominate you for recognition and awards
    Business professionals and community members are often recognized for outstanding service to their profession or community. If you’ve donated time or materials to a worthy cause, your contacts can nominate you for relevant service awards. You increase your visibility both by serving and by receiving the award in a public expression of thanks. Your sources can pass the word of your recognition by word of mouth or in writing.
  10. Follow up with referrals they have given you
    Your sources can contact prospects they referred to you to see how things went after your first meeting, answer their questions or concerns, and reassure them that you can be trusted. They can also give you valuable feedback that can help you close a deal with the prospect.
  11. Serve as a sponsor
    Some of your sources may be willing to fund or sponsor a program or event you are hosting. They might let you use a meeting room, lend you equipment, authorize you to use their organization’s name, or donate money or other resources.
  12. Publish information for you
    Your contacts may be able to get information about you and your business printed in publications they subscribe to and in which they have some input or influence. For example, a source who belongs to an association that publishes a newsletter might help you get an article published or persuade the editor to run a story about you.

 Keep this list with you and add to it as other needs occur to you. Knowing how to match your needs with the right sources is the key to obtaining the type of help you need. You’ll be amazed how much easier it is to spot opportunities and find sources of support. You’ll also be better prepared to respond when someone says, “Let me know if there’s anything I can do for you.”

But remember—it’s a two-way street. These support activities are also things you can do to help your contacts promote their businesses and generate referrals. Helping your sources achieve their goals goes a long way toward building effective and rewarding relationships.

Finally, it’s good practice to develop a list of ways to reward referral sources for helping you. Once a referral has become a client, be sure to recognize and reward your source appropriately. Doing so encourages them to send you more referrals. Distinguish between tangible (e.g., cash) and intangible (e.g., a public “thank you”) rewards. Estimate the cost and set aside some money to pay for your recognition program. It’s important to find a unique, memorable way to say thank you and to encourage your colleagues and friends to keep sending you referrals that turn into business.

One small business owner I know sends a fine pen with a personal note of thanks to each colleague who makes a referral that leads to a sale. Another sends a gift basket and a thank you note. In either case, recognition is provided for the effort of passing the referral.

It may take a while, but if you have selected and trained your sources well and you use the system to its best advantage, you will speed up the process of turning the ever important referral into business.

Called the father of modern networking, Dr. Ivan Misner is a New York Times bestselling author and Founder of BNI, the world’s largest business networking organization. His latest book, Truth or Delusion, can be viewed at www.TruthorDelusion.com. Dr. Misner is also the Senior Partner for the Referral Institute, an international referral training company. He can be reached at misner@bni.com.

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