Do You Need To Reinvent
.
Your Personal Brand?

By, Pamela Gilchrist, MA, APR, CPT Author | Speaker | Strategist  Why reinvent yourself? Sometimes you change. Sometimes the world changes around you. This constant change requires both being adaptable and resilient. As we go through this metamorphosis, like a caterpillar turning into a beautiful butterfly, we find the need to reinvent ourselves. Reinvention is […]

High Quality Isn’t Enough To Gain Marketplace Advantage

“Executives often fail to recognize that delivering high quality is not enough to gain a marketplace advantage; there must be a perception among customers that high quality exists.“ David Aaker, professor of marketing at Berkeley I ran across this quote from Aaker in an article on Reputation Management by Gary North. North was specifically talking […]

Gilchrist Wins Three 2012 PRSA Blacksmith Awards For Strauss Troy Rebranding Initiative

Leadership communications strategist Pamela Gilchrist earned a top Blacksmith award and two silver awards from the Public Relations Society of America Cincinnati Chapter for her work with law firm Strauss Troy Co., LPA. Gilchrist earned awards for her brand identity research for the law firm’s recent rebranding initiative, the brand announcement news release and corresponding […]

Gilchrist Shared Personal Branding Strategies At NSA Ohio

Enjoyed sharing personal branding strategies at NSA Ohio this weekend. We all have a brand, whether we know it or not. So be intentional. Image-crafting matters. As Bill Stainton said, you never know when a client or prospect is near. He was traveling on an airplane, reviewing his notes for a speech, when the woman […]

Incalculable Damage
The Quick Demise Of The JCP Brand & CEO
Thanks To A Square Deal Fail

  Grab the oxygen mask. While J.C. Penney tries to stop its free fall, torches and pitch forks are pointed at CEO Ron Johnson. Here are a 5 things businesses can learn: Be careful what you wish for. Bring  data to support your position. Keep your customer top of mind. Communicate. Communicate. Communicate. Pretty doesn’t […]

Leaders Need Intestinal Fortitude

And Clarity

I was recently reminded of how easy it is to come up with a great vision for the future. At a high-level it seems grand, fine… like it will all work out. The ability to execute well on the details and implementation is where many leaders struggle. The more people they share the idea with, […]

Strategist Pam Gilchrist Will Present “From Chaos To Clarity: Leadership Secrets To Optimize Outcomes” At NSA Ohio Mills James Speaker Showcase April 19th

COLUMBUS, OH – April 17, 2012 — Strategist and Speaker Pam Gilchrist will present “From Chaos To Clarity: Leadership Secrets To Optimize Outcomes” at the NSA Ohio Speaker Showcase at Mills James TV Production Studios in Columbus, Ohio, Thursday, April 19th. Passionate about adding impact, Gilchrist is a frequently requested speaker for corporate, association and […]

Brand Strategist Pam Gilchrist To Speak On Personal Branding & PR At NSA Ohio ProTrack Seminar March 17th

I will share my passion for Personal Branding and PR at the NSA Ohio ProTrack seminar on March 17, 2012. Look for insider secrets in future blog posts. If you are a professional or emerging speaker this session is for you. At the seminar you will learn how to build a strong personal brand, develop […]

Why Are Marketers Hating on Traditional Marketing?

Sharing from my friends at MarketingProfs — because I couldn’t say it any better myself… A guest post by Margie Clayman of Clayman Advertising. I had an interesting conversation the other day about branding. During the course of  the talk, one participant said something along the lines of: “Well, I think we are pretty much […]

How to Network Best with CEOs as a Business Development Executive Webinar Friday, Feb 3rd

I hope that you can join me for my live Webinar, Friday, February 3rd, 4:30 EST How to Network Best with CEOs as a Business Development Executive In this webinar, ExecSense examines everything you need to know in 60 minutes regarding the best tips, techniques, and tools to meet more CEOs. Reach them online using […]