I will share my passion for Personal Branding and PR at the NSA Ohio ProTrack seminar on March 17, 2012. Look for insider secrets in future blog posts.

If you are a professional or emerging speaker this session is for you. At the seminar you will learn how to build a strong personal brand, develop a go-to-market roadmap and become a well-known “Expert with Influence™.”  The session will include tips on thought leadership, content strategies, website integration, public relations and social media.

Fellow NSA Ohio Speaker Jim Canterucci, CEO, Transition Management Advisors and Sarah Storer, senior content marketing strategist, The Karcher Group, will also present a session on social media. The live event will be streamed online using ustream. It begins at 9:00 a.m. at the Downtown Technology Center, 423 E. Town Street, Columbus, Ohio 43215. For information visit: www.nsaohio.com

About:

Professional Speaker Pamela Gilchrist Shares Her Passion For Personal Branding & PR

Pamela Gilchrist, an international award-winning, Fortune 100 leadership and communications expert,  shares her wit and wisdom on Business Strategy | Change Leadership | Brand Presence | Influencer Engagement with corporate and association audiences across the country. As chief strategist and CEO at the Gilchrist Group®, she advises organizations on how to have more impact by focusing on breakthrough business strategies, brand identity and influencer engagement. She is well-known for her high-level C-suite coaching on thought leadership, executive presence and personal branding.

The Gilchrist Group®,is a strategic business consulting firm specializing in business growth, executive leadership and high impact communications. The firm has deep expertise in guiding organizations through times of significant growth and change. Founded in 1999, the international award-winning firm has significant Fortune 500 experience and serves clients in a wide-range of industries across the country. Learn more: gilchristgroup.com

As chief strategist at the Gilchrist Group®, Pam advises executives on how to have more impact to improve perceptions and connections. Organizations that need results during times of growth and change seek Pam out for her proven methods including: go-to-market roadmaps, executive coaching and high impact communications designed to increase influence and engagement.

A former Fortune 100 leadership and communications executive, she has held key roles inside multi-billion dollar companies and advises organizations across the country using her proven international award-winning leadership and communications methods. From business unit launches to crisis communications, Pam has counseled executives for more than 25+ years on how to improve impact by focusing on breakthrough business strategies, next level leadership and branded communications.

Pam’s combination of vision, executive management expertise and guidance helps organizations achieve maximum results. She has earned the highest honor in the PR Industry – a Golden World Trophy from the International Public Relations Association (IPRA) for her customer engagement work at a Fortune 500 company before she turned 30. She was named PR Professional-of-the-Year by the Cincinnati Chapter of PRSA and her work has been declared “Best In Show” by her peers.

To book Pam to speak at your next event or to see her 2012 catalogue of speaking topics visit: www.pamgilchrist.com. You can follow her on twitter @pamgilchrist.

Tagged with:
 

Sharing from my friends at MarketingProfs — because I couldn’t say it any better myself…

A guest post by Margie Clayman of Clayman Advertising.

I had an interesting conversation the other day about branding. During the course of  the talk, one participant said something along the lines of: “Well, I think we are pretty much done with traditional marketing concepts. Times are changing.”

I fear that this kind of sentiment is pervading the world of social media—and not too slowly. Look at all the new definitions of a simple marketing concept like ROI (return on investment). Look at how the word “branding” has been so twisted that many people now think a brand and a logo are the same thing.

We are in some serious trouble here.

Marketing Facts You Can Count On

Let’s talk about the argument that “social media has changed everything” in marketing. Now, you’d be silly to say that marketing is exactly the same as it was 1,000 years ago, right? You can trace how just print advertising has changed over the last 150 years. But even though the world has changed in a lot of ways, some things remain stubbornly the same. Trees grow. The Earth revolves around the sun. You can rely on those facts. They don’t get ditched as soon as “the times change.” They may get updated a bit. They may have addendums. But they don’t get burnt up in the latest garbage heap.

Thus, it is with tried and true marketing and business concepts. Yes, the marketing world and the business world continue to change. Rapidly, in fact. But there are a few facts upon which we can rely.

1. You still need to make sure you are making more money than you are doling out.
2. Branding encompasses your reputation, how you relate to your customers, what customers expect of you, and your message across any and all platforms.
3. If you do not understand basic business or marketing principles, you run the risk of trampling your business (or your clients’ businesses) into the ground.

Those are just a few of the “traditional” concepts that people seem so willing to disregard.

Why the Hate?

The real question I have been pondering is: Why is there so great a desire to dispense with these foundational aspects of marketing and business?

The only thing I can come up with is that—maybe—if you did not work in marketing before social media exploded or if you did not study marketing, traditional concepts may seem intimidating. Folks who seem to be “gurus” on social media may not really feel that they can come out and say, “Gosh, I don’t really understand this.” And so, alternative realities are created.

I can’t really think of any other reason why such elemental concepts are being abandoned recklessly throughout the online world.

What do you think lies behind this seeming dislike of basic marketing concepts? Have you run into it in your own online reality? I’d love to hear your thoughts!

(Photo courtesy of Bigstock: Man Sticking His Tongue Out)

Margie Clayman is director of Client Development at Clayman Advertising.

http://www.mpdailyfix.com/why-are-marketers-hating-on-traditional-marketing/?adref=nlt031512&utm_source=mpt&utm_medium=myview&utm_campaign=basic&utm_term=strategy&utm_content=post

The 2011 Ohio Society of Association Executives (OSAE) FEAR NOTHING conference is in full swing. Speaker Pam Gilchrist shares tips on managing social media. She will lead a crisis communications workshop for the group on Thursday.

 

Pamela Gilchrist, chief strategist at Gilchrist Group, will present “NO FEAR: How To Successfully Survive A Crisis” at

Professional Speaker Pamela Gilchrist To Present "NO FEAR" Crisis Communications Workshop At OSAE Conference

the 2011 Ohio Society of Association Executives (OSAE) Annual Conference and Marketplace. Her session takes place Thursday, July 28 at 1:15 p.m. at the Cincinnati Marriott North in West Chester, Ohio.

The interactive session will focus on the essentials for associations when managing a crisis — and most importantly how to plan for and avoid crises in the first place.

“You don’t build reputation during a crisis. That’s the time when you withdraw on the bank of goodwill that you’ve built up over time with your stakeholders,” Gilchrist said

Gilchrist’s Top Three Crisis Tips:
1. Regularly engage with key constituents both online and off
2. Continuously monitor your ecosystem inside and out
3. Failure to plan is planning to fail — don’t wing it

Pam Gilchrist is a professional speaker and international-award winning, Fortune 500 communications and leadership expert. As chief strategist and CEO at the Gilchrist Group™, she advises organizations on how to have more impact by focusing on breakthrough business strategies, brand identity and influencer engagement.

She has guided organizations through crises ranging from reputation to tragedy for more than 25 years and is “on call” for numerous organizations. Gilchrist is accredited (APR) by the Public Relations Society of America where she is a member of its Counselors Academy. Gilchrist also serves as operations director for the National Speakers Association Ohio Chapter and on the public relations committee for the Nothern Kentucky Chamber of Commerce.

The Gilchrist Group is a strategic business consulting firm specializing in business growth, executive leadership and high impact communications. The firm has special expertise in guiding organizations through times of significant growth and change.

When you want impact – choose the Gilchrist Group™.
We build businesses. gilchristgroup.com

 

Media Training

In a You Tube world, are you ready to tell your story?

Today you must be an effective leader AND articulate spokesperson.

Are you: comfortable, likeable, credible, believable, effective and entertaining?

That’s what it takes to give a terrific interview.

You can become a confident prepared expert spokesperson in a day.

That’s what our training offers.

 Learn the secrets of New York City’s top trainers — without traveling to the East Coast.

Executive Media Training (EMT) focuses on experiential learning through the use of video interviews and personal instruction. It prepares leaders for successful TV, radio, print and web interviews.

This training teaches you how to do more than just survive an interview. It gives you confidence in your ability to effectively communicate – verbally and nonverbally. It arms you with the right messages and tools. And, it gives you a greater understanding of the internal workings of the media.  

During the past 25+ years, Pam Gilchrist has traveled across the country teaching 100s of leaders how to conduct successful media interviews and improve their communications skills. Our program is unique, challenging, fun and creative. It always receives constant praise and high ratings.

Here’s what others are saying: http://www.vimeo.com/10198121

 

Is Your Website DOA?

Make Your Website Real Time And Searchable

Is Your Website D.O.A.

Much has changed in the past year. The most significant being Google launching real-time search in December. I have spent most of my day on conference calls with clients that desperately need to move their websites from static “brochure-ware” to dynamic easily updated models that have integrated social media widgets and RSS feeds.

The great thing is, with new content publishing tools such as Word Press, it is easy to make this happen and improve your SEO without paying for huge search campaign fees.

All National Speaker Association (#NSA10) convention attendees can join me for my Meet The Pros session in Olrando on Tuesday morning at 10 a.m.

Get real-time, real-world tips to make your website standout.

 

Tweet.

Tweet.

Tweet.

It’s enough to get a person chirped off – isn’t it?

What’s all the Tweet about really?

Find out  in the video below on Twitter’s rapid rise in popularity by business and brand builder Pam Gilchrist, Chief Strategist & CEO, Gilchrist Group, who is presenting “TWEET THIS!” at the 2010 National Speakers Association (#NSA10) in Orlando, FL on July 20, 2010.

Connect with Pam on Twitter at Http://www.twitter.com/PamGilchrist and follow the NSA event at http://twitter.com/nsaspeaker

Tagged with: