Pam Gilchrist Wins Top Award For Brand Management

Pam Gilchrist Wins Top Award For Brand Management

Pamela Gilchrist has just been honored with a PRSA East Central District Diamond Award for brand management. She was the only marketing/communications professional in the Greater Cincinnati-Northern Kentucky area to earn this honor.

Pam received the award for her work on law firm Strauss Troy’s brand management video: “Brand Storytelling Through Client Testimonials.”

“The goal of the project was to be client centric, to let our clients tell the story through their own eyes  and share how our attorneys have helped their businesses grow,” Gilchrist said. “In professional services, especially the legal industry, brand differentiation is a critical. While referral still plays an important role, 75% of pre-purchase decisions are made after verification online at a firm’s website, on Google  or You Tube. This new digital asset will further distinguish Strauss Troy as the firm of choice for businesses in the region.”

 Winners of its district-wide Diamond Awards program exemplify brilliance in public relations campaigns and tactics conducted by professionals practicing in our geographic region. Panels of independent, professional judges review and score entries based on: research, planning, execution, results and budget.
Judges commented on the use of quantifiable measurement methods; primary and secondary research, using available resources in a creative manner, the ability to overcome challenges, as well as the overall ROI of time/budget invested.

Judges Comments Included:

  • Interesting use of video, especially in a commonly conservative profession.
  • Very well done. In-depth research, with clear budgeting and the anecdotal research really added to the overall results of the campaign
  • Use of research methods are detailed and clear, and illustrate how the insights gleaned contributed to your overall approach – great job!

Pam is Chief Strategist at the Gilchrist Group and also serves as Director of Marketing for Strauss Troy. She holds Universal Accreditation in Public Relations (APR), is a member of the prestigious PRSA Counselors Academy and has held numerous national and local leadership positions in the organization throughout her career.  She  earned her master’s degree from The Ohio State University and bachelor’s degree from Western Michigan University.  Her work has also won top honors from the International Public Relations Association, as well as numerous national, district and local awards. Her experience includes work inside three Fortune 500 companies, as well as serving as an account executive at a regional ad/pr agency a.

The East Central District is comprised of 16 chapters of the Public Relations Society of America (PRSA), concentrated in Ohio, Michigan, Indiana, Western and Northwestern Pennsylvania, West Virginia and Kentucky. The District’s 37th Annual Diamond Awards competition recognizes shining examples of public relations campaigns and tactics.

 

Pam Gilchrist Celebrates Winning Three 2012 PRSA Blacksmith Awards With Strauss Troy’s Lucy McCormack (l) and Richard Colvin (r)

Leadership communications strategist Pamela Gilchrist earned a top Blacksmith award and two silver awards from the Public Relations Society of America Cincinnati Chapter for her work with law firm Strauss Troy Co., LPA.

Gilchrist earned awards for her brand identity research for the law firm’s recent rebranding initiative, the brand announcement news release and corresponding media placements. The Blacksmith entries were judged by a panel of independent judges from the Orange County, California PRSA Chapter.

Judges comments on the brand research included: “The research was excellent with solid outcomes. Beautiful graphics. Excellent results. This could not have been an easy task.” With one judge giving the work a rare perfect score of 100.

Additionally judges comments on the news release and resulting news placement on the front of the Sunday Business section of the Cincinnati Enquirer were: “Very comprehensive release touched on all aspects of the firm’s culture and purpose.” And, “Excellent placement…the company leaders should be very pleased.”

The research methodologies Gilchrist used included quantitative research, benchmarking, industry trends analysis and qualitative research to build a research-based brand platform and gain shareholder buy-in.

“Pam is a tremendous asset and this award is confirmation of the quality services that she provides. As we continue on our aggressive growth path, her leadership in cultivating opportunities that have big impact will continue to be invaluable. These awards are validation of this work,” said Attorney C. Richard Colvin, chair of Strauss Troy’s marketing committee.

“As we looked to the future, it was essential that we better align our brand with both our high-quality heritage and our penchant for providing personalized innovative solutions,” said Strauss Troy President James G. Heldman. “The branding work that Pam Gilchrist has done has really upped the firm’s game.”

About Pamela Gilchrist

Nationally recognized author and speaker Pamela Gilchrist, MA, APR, CPT, is chief strategist at the Gilchrist Group®. She optimizes outcomes to close the gap between strategy and success. Her work focuses on breakthrough business strategies, change leadership and high-impact communications.

Gilchrist has held top leadership communications posts inside three Fortune 500 companies and has consulted with organizations across the country to guide executives through a myriad of change initiatives, mergers and acquisitions and growth strategies.

She is president-elect of the National Speakers Association Ohio Chapter where she was recently named 2012 Member-of-the-Year and is also is featured in their new marketing strategies book: Speak More! Gilchrist is Accredited in Public Relations (APR) by the Public Relations Society of America (PRSA) where she is a member of the Counselor’s Academy and has earned PR Professional-of-the-Year, Best in Show and many top honors including the Golden World Trophy from the International Public Relations Association (IPRA). Pam has earned top honors from Bulldog Reporter and has presented her Expert Influence™ Academy program at its national conference. Gilchrist holds a master’s degree from The Ohio State University and a bachelor’s from Western Michigan University.

About Strauss Troy

Since its founding in 1953, Strauss Troy has stood apart from the competition by providing the highest-quality legal services in the most personalized, prompt and economical manner possible. As a full-service law firm, Strauss Troy has diverse expertise and a history of proven success. No matter what issue you face, the firm has the right professionals, working together as a team, to get you the answers you need quickly and affordably. Learn more at www.strausstroy.com.

Strauss Troy’s areas of practice include: Corporate | Business, Criminal | White Collar Defense, Domestic Relations | Family Law , Labor | Employment, Litigation, Municipal | Government, Real Estate | Finance, Tax Planning | Compliance and Trust | Estate Planning.

Strauss Troy is recognized as a leading law firm in the Greater Cincinnati | Northern Kentucky region and is a Martindale-Hubbell Top Ranked Law Firm™ in Fortune Magazine. The firm is recognized as a U.S. News & World Report Best® Law Firm, and many of its attorneys are honored as peer-rated Martindale-Hubbell AV® Preeminent™ Attorneys, Best Lawyers® in America, Super Lawyers® and Rising Stars. The firm is also listed as a top law firm by the Cincinnati Business Courier.

 

Pamela Gilchrist, chief strategist at Gilchrist Group, will present “NO FEAR: How To Successfully Survive A Crisis” at

Professional Speaker Pamela Gilchrist To Present "NO FEAR" Crisis Communications Workshop At OSAE Conference

the 2011 Ohio Society of Association Executives (OSAE) Annual Conference and Marketplace. Her session takes place Thursday, July 28 at 1:15 p.m. at the Cincinnati Marriott North in West Chester, Ohio.

The interactive session will focus on the essentials for associations when managing a crisis — and most importantly how to plan for and avoid crises in the first place.

“You don’t build reputation during a crisis. That’s the time when you withdraw on the bank of goodwill that you’ve built up over time with your stakeholders,” Gilchrist said

Gilchrist’s Top Three Crisis Tips:
1. Regularly engage with key constituents both online and off
2. Continuously monitor your ecosystem inside and out
3. Failure to plan is planning to fail — don’t wing it

Pam Gilchrist is a professional speaker and international-award winning, Fortune 500 communications and leadership expert. As chief strategist and CEO at the Gilchrist Group™, she advises organizations on how to have more impact by focusing on breakthrough business strategies, brand identity and influencer engagement.

She has guided organizations through crises ranging from reputation to tragedy for more than 25 years and is “on call” for numerous organizations. Gilchrist is accredited (APR) by the Public Relations Society of America where she is a member of its Counselors Academy. Gilchrist also serves as operations director for the National Speakers Association Ohio Chapter and on the public relations committee for the Nothern Kentucky Chamber of Commerce.

The Gilchrist Group is a strategic business consulting firm specializing in business growth, executive leadership and high impact communications. The firm has special expertise in guiding organizations through times of significant growth and change.

When you want impact – choose the Gilchrist Group™.
We build businesses. gilchristgroup.com

 

Another fantastic animation from RSA Animate on Dan Pink’s discussion of the three instrinsic performance motivators. PLEASE WATCH — This is a good one!

If you like this video, please VOTE for RSA to win a Webby Award!

Does your company understand how to motivate employees?
Or are you still using the carrot and stick?

 

Cincinnati, OH – March 25, 2010 – The Gilchrist Group™, a Greater Cincinnati-based strategic business and communications consulting firm, has garnered two top industry awards from the Public Relations Society of America (PRSA).

The Gilchrist Group was honored with a Diamond Award from PRSA’s East Central District for the launch of Otterbein Homes’ newest skilled nursing care and rehabilitation small house neighborhood – Avalon by Otterbein at Maineville in Hamilton Township. This is both the second time that Otterbein has partnered with the Gilchrist Group on a neighborhood launch and that the work has won top awards.

“Pam Gilchrist’s knowledge and communications expertise has been extremely valuable to our organization. She and her team have provided strategic guidance on media relations and issues management. We truly appreciate her expert knowledge and feel blessed having her as a trusted partner,” said Gary Horning, vice president of marketing, Otterbein Homes, Inc.

Additionally, Gilchrist Group won the “Best in Show” campaign award and a top research category award at the PRSA Cincinnati Chapter’s Blacksmith Awards. The award was given for the firm’s Communications Effectiveness Research for the Greater Cincinnati Health Council.

“Best-practice organizations build communications benchmarks into their strategic plans. Our work with the Health Council established a solid baseline for future measurement and outlined a series of recommendations to align all communications to drive member engagement and achieve strategic objectives,” said Pamela Gilchrist, MA, APR, chief strategist and CEO at the Gilchrist Group.

The Gilchrist Group conducted a communications audit, a series of in-depth interviews and teamed with R.L. Repass and Partners for development of an online survey tool. The findings of the research are guiding alignment of all communications for the Health Council. “We were extremely pleased with the outcome of the work and feel we have a solid path to move forward in our journey,” said Nancy Strassel, senior vice president at the Health Council.

“The feedback that we receive from the independent judges is validation that we continue to provide a high-level of excellence and impact to our clients,” said Gilchrist who was named 2009 PRSA Professional-of-the-Year. Independent judges from the Houston PRSA Chapter had this to say about the research: “An excellent example of how communications research should be conducted! Very thorough. Execution clearly defined and well executed. Excellent research.”

About The Gilchrist Group:
Gilchrist Group™ is a strategic business and communications consulting firm that works with organizations experiencing times of dramatic growth and change in three key areas: business strategy, executive leadership and high impact communications. By focusing on influence and engagement, the firm brings Fortune 500 expertise in areas such as: strategic road maps; next level leadership development; change management; communications research; best practice and gap analysis; go-to-market plans, and Marketing|PR|Social integration. Chief Strategist and CEO Pamela Gilchrist is also a frequently requested speaker at corporate and industry conferences. Founded in 1999 as PR~Link Public Relations, the international award-winning firm serves clients across the country in a wide-range of industries including: financial services, healthcare, technology, manufacturing, engineering, government and not-for-profit.

To learn how your organization can benefit from the firm’s strategic planning, leadership develop and high impact communications, contact Pam Gilchrist at: pgilchrist@gilchristgroup.com or call 859-431-9090.

# # #

 

Top 10 Drivers of Employee Engagement

Top 10 Drivers of Employee Engagement

Before I took a spin around the track in a race car last summer, I needed some knowledge and training that would help me navigate the track and reach the winners circle. It was critically important that I knew what to focus on and how to do it. The same holds true for leaders.

Here are the top 1o employee engagement drivers that leaders must focus on:

  1. Confidence in the organization’s future
  2. A promising future for oneself
  3. Organization supports work- life balance
  4. Contribution is valid
  5. Excited about one’s work
  6. Opportunity for growth and development
  7. Safety is a priority
  8. Leadership has communicated a motivating vision
  9. Organization’s corporate social responsibility efforts increase overall satisfaction
  10. Quality and improvement are top priorities

The four overall factors that consistently drive employee engagement are:

  • Leaders who inspire confidence in the future
  • Managers who recognize employees and emphasize quality improvement
  • Exciting work with the opportunity for growth and development
  • Organizations that demonstrate a genuine responsibility to their employees and communities

How does your organization measure up? Contact us today for a free consultation and analysis.

Source: T+D Magazine February 2011
“Exploring Leadership and Managerial Effectiveness,” a worktrends report from Kenexa  Research Institute

The Gilchrist Group Garnered the Best In Show Award at tonight’s PRSA Blacksmith Awards in Cincinnati Ohio for its Communications Effectiveness Research work.

Independent judges from the Houston PRSA Chapter had this to say about the project:

  • It is evident that a lot of work went into this project.
  •  The situation analysis was clearly defined.
  • Objectives stated and execution on tactics was excellent.
  • Background material and research tools were very thorough.
  •  An excellent example of how communications research should be conducted!
  •  Very thorough. Execution clearly defined and well executed.
  • Excellent research.
 

At my sesson this afternoon at #iabchr10, several corp. communicators asked why when they ask for feedback, they get zilch from employees.

They are information pushers, who say they want feedback and feel like their program is a failure if no one responds.

Perhaps, a little navel gazing is in order.

Do you have an organizational culture that encourages dialogue? Or, more likely, employees feel like they will be penalized for comments.

They have opinions, but feel like they would just be talking to a brick wall.

Does your organization have a culture of communications?

Both Execs & Employees Feel Like They Are Talking To A Brick Wall

The organization’s leaders must change the culture.

Cultural-tone is set by its leadership. If a clear tone that is authentic and open isn’t established up front — employees do not know what to expect. So rather than risk sticking their necks out, they are mum.

The result — both sides feel like there is a brick wall separateing them.

Only leaders can change the organizational culture. You do this by building relationships and rapport — one employee at a time.

Data dumping - Garbage Communications Is Easier Than Ever
Why Do Comms Pros Still Dump?

Communications dumping is easier than ever thanks to an ever increasing bevy of new technologies, but I encourage communications pros to stop and think strategically about their messages and distribution channels.

The top seven problems with communications today:

  • Not-strategic
  • Too easy
  • Data dumping
  • Garbage
  • Lack of stickiness
  • Misaligned
  • Disparate/not-integrated

Join me for my session M @#IABCHR10 3:30 p.m. to learn how to make your communications more effective and influential.

Pam Gilchrist Is Featured Presenter At 2010 IABC Heritage Region Conference October 18th
Communications Effectiveness Study – Measurement On A Shoestring

Rock Stars & Information Czars

The Gilchrist Group's Speaker-Link Program Will Turn You Into A Rock Star & Information Czar

 

Speaker-Link(TM) 

 

When you need more impact, you need the Gilchrist Group.

Call us when you need a personal brand that can turn your profile into profit! We’re experienced. For more than a decade, we’ve helped authors and speakers successfully develop their branding and go-to-market strategies through our exclusive Speaker-Link™ program. From business planning to marketing, PR, web and social media strategies, our award-winning work will help you gain traction and grow your business.

Our Fortune 500 insider success secrets can help you — whether you need national publicity, a new website, PR|Social content, online profiles, one sheets, book editing and publishing management, or an overall marketing plan to align and leverage your assets – you can count on us for results.

COMPLEXITY

 It’s a big problem for businesses. Communications complexity, fueled by the explosion of social media applications and content. It’s easy to be overwhelmed by all the new ways to reach out and connect with customers and prospects.

CONFUSION


There’s LinkedIn, Facebook, Twitter, YouTube, Blogs, and on and on.

UNCERTAINTY

Then there’s the uncertainty. Sure … all thesocial media stuff sounnds good, but can it help the bottom-line?

THE ANSWER

To answer that question and help  solve the social media communications complexity The Gilchrist Group launched a new service today called SPEAKER-LINK™
 

SPEAKER-LINK helps breakthrough online clutter, increase visibility and optimize your social networking. The result: More gigs. More profit.

SPEAKER-LINK TURNS YOUR PROFILES INTO PROFIT:

  1. Your online profiles are carefully set-up  with the right keywords to drive sales
  2. Your profiles are linked and optimized to gain  higher search engine rankings for blogs and websites
  3. The Gichrist Group will train and teach you what really works.

FOR MORE INFORMATION

E-mail Pamela  today for a NSA member discount pgilchrist@gilchristgroup.com
or connect with her on

Or … you could do it the old-fashioned way.

The Gilchrist Group
8190 Beechmont Avenue, #361
Cincinnati, Ohio 45255
P) 859-431-9090
F) 800-233-1415
pgilchrist@gilchristgroup.com
Twitter: @PamGilchrist