Pam Gilchrist To Speak At NKY Chamber Women's Summit 2016Author, Speaker and Business Leader Pamela Gilchrist will be a featured speaker at the NKY Chamber It’s Time to Take the Lead  Women’s Leadership Summit on June 29, 2016 at the Northern Kentucky Convention Center.

Gilchrist, known for Optimizing Outcomes™ for business and leaders will present “Fast Fixes To Ditch Team Dysfunction.” This popular session focuses on why people click or conflict and what you can do about it. As a Certified Personality Style Trainer, Gilchrist will reveal nine universal personality types and provide life hacks for building effective relationships with each style in the workplace.

“You will gain insights on popular figures from Donald Trump and Hillary Clinton to Prince and Oprah Winfrey that will help you easily identify personality patterns,” Gilchrist said. “Whether you’re frustrated by constant correctors, pleasers, competitors, naval gazers or dreamers, my fun, energetic session takes the top off of the box of life and gives you the instructions.”

Nearly 500 women are expected to attend this inaugural conference for the Regional Women’s Summit, hosted by the Northern Kentucky Chamber of Commerce Women’s Initiative. Speakers will inspire and educate, promising substantial take a-ways to bring back to the office. The conference is designed for young professionals, mid and senior career women, those contemplating second careers, and entrepreneurs. Learn how to become an effective professional and acquire the skills you need to ascend to the next level of your career. Register at: www.nkychamber.com.

A former Fortune 500 insider, Gilchrist is founder and chief strategist at the Gilchrist Group, a management consulting, marketing and training firm. A sought-after speaker for conferences and industry events, she also confidentially coaches leaders on personal branding, C-Suite communications, key messaging, executive presence, speech development and platform stagecraft. For more than 25 years, she has studied and applied behavioral communications methods that achieve proven results in marketing/communications and personal development.

Featured in the New York Times Best Selling Chicken Soup For The Soul, she is past president of the National Speakers Association Ohio Chapter, an Accredited (APR) member of the Public Relations Society of America (PRSA), and member of its prestigious Counselors Academy. A Michigan native, Gilchrist holds a master’s degree from The Ohio State University, Columbus, OH; a bachelor’s degree from Western Michigan University, Kalamazoo, MI, and is a certified personality type trainer through Loyola University Institute of Pastoral Studies in Chicago.

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By, Pamela Gilchrist, MA, APR, CPT
Author | Speaker | Strategist

 Why reinvent yourself?

Sometimes you change. Sometimes the world changes around you. This constant change requires both being adaptable and resilient. As we go through this metamorphosis, like a caterpillar turning into a beautiful butterfly, we find the need to reinvent ourselves.

Reinvention is not just a renewing or refocusing internally. Most likely, it will lead to a change in our external manifestation – or personal brand.

You likely put a fair amount of mind time, money and effort into how you look and interact in the world around you. What you may not realize, however, is that our personal brand isn’t so much about who we say we are, as it is about who others say we are.

It’s worthwhile to take an intentional look at how others perceive you. Ask yourself three questions:

  1. Is this perception accurate?
  2. Am I giving off mixed signals?
  3. Is there anything that I need to change to make my personal brand more powerful?

Editing our updating your personal brand, doesn’t mean that have to change your values, foundational character or personality. Instead, think of it as putting your best foot forward on the path you want to take.

Powerful leaders understand that they need to shed what’s not working for them, and adapt their style to new environments. When I coach leaders on executive presence, we talk at length about sending the right signals to the right people to move strategies ahead.

The more evolved leaders that I have worked with over the years intuitively understand that they do not need to fear revealing their true-selves. Authenticity and transparency serve them well and give them added credibility.  On the other hand, leaders who are insecure or afraid often feel the need to mask their truth and present a persona that is delinked from their inner-self.

Integrated leaders, those whose insides match their outsides, have the law of attraction on their side. They naturally draw other positive people into their circle. People want to be around them, and want to be a part of everything they have going on.

As a powerful woman with a purpose, it’s important to periodically evaluate the need for reinvention, in your life, your career and with your personal brand.

A frequently requested speaker, Pamela Gilchrist is chief strategist at Gilchrist Group a consulting firm that works with leaders and their organizations on executive development, strategic thinking and high-impact branded communication. She will share ideas for your own personal brand reinvention at the Up Woman Circle, February 1, 2013 in Cleveland, Ohio. To learn more about Pam and book her to speak at your next event visit www.pamgilchrist.com  follow her @pamgilchrist

 

Grab the oxygen mask. While J.C. Penney tries to stop its free fall, torches and pitch forks are pointed at CEO Ron Johnson.

Here are a 5 things businesses can learn:

  1. Be careful what you wish for.
  2. Bring  data to support your position.
  3. Keep your customer top of mind.
  4. Communicate. Communicate. Communicate.
  5. Pretty doesn’t make marketing effective. It’s the message stupid.

While there is no doubt that Penney’s needed change to stay competitive — was his radical reinvention strategy just too radical? Was it a “communications problem?”

“Improvement merely lets you hit your numbers. Creativity is what transforms,” said Johnson in a March 2012 Fortune article about his coming out party.

In my nearly 30 years of experience working with companies big and small, this statement is true. And working with an organization in the midst of transformation can be exciting. But, retraining behavior is extraordinarily difficult.

From a business standpoint, you have to have enough financial runway and latitude to drive a new strategy forward long-enough for stickiness. (JCP didn’t.)  From an emotional intelligence standpoint, that stickiness and new behavior can be incredibly tough to achieve — after generations of conditioning a set of shopping behaviors. (There was little communication on what specific actions JCP wanted customers take. And no sales, meant no call to action or motivation to “buy now.”)

JCP forgot something incredibly important — ASK YOUR CUSTOMER. (What do you want and how do you want it? Then, market-test the heck out of the concept to see if their buying behavior matches their wish list before launch.)

People like to feel like they are getting a deal. It’s psychological. It’s shopping 101. By competing on price, JCP had to make an incredibly clear and compelling case to the consumer. It didn’t. It’s a major fail whale.

And while I love beautiful marketing pieces, all of JCP’s environmental, scene driven photography didn’t sell one blender. Why? Because there was no compelling copy to describe the item, no customer benefit and no clear pricing.
Another multimillion dollar marketing mistake.

Customers are dropping like flies and credibility is gone. It will be a long-climb for JCP to recoup its losses.

J.C. Penney analyst: ‘CEO has to go’

Dallas Business Journal by Steven R. Thompson, Staff Writer

Date: Wednesday, July 11, 2012, 5:30am CDT

After J.C. Penney cut 350 employees from its Plano headquarters Tuesday, retail analysts said they are unsure how the company can continue to follow through with its transformation strategy. One analyst even said it was time for CEO Ron Johnson to leave.

“The next step is the CEO has to go, I guess,” said Howard Davidowitz, chairman of New York-based Davidowitz & Associates, a retail consulting and investment-banking firm. “Because if it stays like this, the question will be, ‘What credibility does he have to do anything?’ He will have lost all credibility.”

Davidowitz has previously made his position on the J.C. Penney transformation clear, saying Johnson “caused incalculable damage” to the department store chain.

Other retail experts expressed more optimism about J.C. Penney’s plans, even as they said they were uncertain about the company’s turnaround.

“It is probably more of the same as they try to reduce their cost, but they are under a ton of pressure,” said Dwight Hill, managing partner at the Plano-based The Retail Advisory. “I am still fairly bullish about their strategy, but I’m not sure Wall Street is going to be patient enough for them to continue to go down this path.”

J.C. Penney (NYSE: JCP) said Tuesday’s job cuts were part of the company’s plan to cut $900 million in annual expenses by the end of 2012. J.C. Penney executives declined requests for an interview.

The company needs to do a better job of communicating that the layoffs are part of a “multi-stage turnaround process,” Hill said.

“With sales dropping as they are, they have an even greater need to reduce this SG&A cost,” Hill said.

The drop in sales is mainly due to the lack of coupons, Davidowitz and Hill agreed.

“They’ve begun to realize the coupon and sales addiction probably runs far and deep,” Hill said. “And customers don’t want to go cold turkey.”

Davidowitz didn’t offer many solutions for J.C. Penney, saying, “I’d have to spend months figuring out what to do because the mess is so deep.” He still can’t believe that J.C. Penney would abandon its core customer so quickly in order to test a new pricing and marketing strategy.

“People in retailing fight for decades to get market share,” Davidowitz said. “And here’s the reason, because it costs a fortune to get a new customer. You advertise, you spend a fortune to get a new footstep to give you a chance. It’s what retailers work on every day, ‘Let’s try to get this customer to give us a little opportunity.'”

http://www.bizjournals.com/dallas/blog/morning_call/2012/07/jc-penney-analyst-the-ceo-has-to-go.html?s=print

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I was recently reminded of how easy it is to come up with a great vision for the future. At a high-level it seems grand, fine… like it will all work out.

The ability to execute well on the details and implementation is where many leaders struggle. The more people they share the idea with, the murkier the whole thing looks. Soon clarity and vision are lost in a fog of bureaucracy and status quo.

Always keep a clear view of the future in mind. When making organizational changes, operate with integrity and honesty… and a dose of humanity.

As businesses continue to struggle to gain footing in this reset economy — leaders shouldn’t be afraid to make necessary changes that will help them stay competitive — just remember that change always involves people. Bring them along with you and never forget to explain the “why” as well as the future benefit for the organization and your individual contributors.

 

 

 

 

COLUMBUS, OH – April 17, 2012 — Strategist and Speaker Pam Gilchrist will present “From Chaos To Clarity: Leadership Secrets To Optimize Outcomes” at the NSA Ohio Speaker Showcase at Mills James TV Production Studios in Columbus, Ohio, Thursday, April 19th.

Passionate about adding impact, Gilchrist is a frequently requested speaker for corporate, association and non-profit organizations. Her leadership and life lessons will help you optimize outcomes and navigate what’s next. With her wit, wisdom and inspiring style, she connects with audiences at every level as she shares stories and reveals insider secrets of what works at top companies—and what doesn’t.

As chief strategist at the Gilchrist Group®, executives and organizations seek her expertise during times of dramatic growth and change to move from chaos to clarity. Gilchrist’s proven, international award-winning results grow businesses, guide leaders, sharpen brands and increase engagement.

For more than 25 years, she has held key roles inside Fortune 100, multi-billion dollar companies and consulted with organizations across the country on how to improve impact through breakthrough business strategies, next level leadership and branded high-impact communications.

Featured in the soon to be released book: Best Marketing Practices For Speakers, you will also find her stories in the New York Times best-selling Chicken Soup for the Soul: Life Lessons for Women and other publications.

Whether you are looking for a high-energy keynote or a great breakout session, learn more about Pam Gilchrist at www.pamgilchrist.com.

The NSA Ohio Speaker Showcase Event is being produced by Mills James. In addition to hearing some of Ohio’s top thought leaders, guests will get an exclusive all-access, behind the scenes pass to one of the top state-of-the-art production studios in the country. Mills James has a well-earned, excellent reputation for live, on location meeting and event production and video storytelling. To get all the details or register go to: http://bit.ly/nsaspeaks.

Good news: My partner ExecSense Webinars has just announced that it is turning two of my webinars into eBooks!

Public Speaking & Presentation Skills for Venture Capitalists

How Leading Communications Executives Are Using Internal Communications to Benefit All Aspects of Their Business

They will be available on Amazon.com (for the Kindle), Apple’s iBookstore (for iPad & iPhone), BarnesandNoble.com (for the Nook), as well as hundreds of other bookstores that sell eBooks for viewing on anyone’s computer or smartphone such as a Blackberry or Droid.

Stay tuned for details on the launch date.

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The Romney campaign has been a smooth-running, flawless manufacturing operation for years. All systems go.

What Romney lacked in South Carolina, however, is the same thing that many change leaders lack. The failure to tap into an emotional vein.

A CNN political pundit put it well when he said, “You can serve a mayonnaise sandwich on a silver tray – but it still has no taste.”

That’s exactly what happened to Mitt Romney in South Carolina. Information alone won’t result in change. Compliance is not commitment.

As author Rick Mauer puts it so eloquently in his book Beyond the Wall of Resistance, “The myth is: All I need to do is tell them…but what many leaders miss is that just giving people facts and figures doesn’t cut it.” To make a case for change, people need to feel the heat of the burning platform.

Simply put, people don’t make decisions on data and information alone. They want passion.

Contrary to Romney, Newt Gingrich might be boot-strapping his campaign together, but he clearly understands the critical importance of emotional appeal.

For any initiative to be successful, whether it’s organizational change or a political campaign, people must feel a sense of urgency and have emotional momentum. Otherwise, you just have an empty sandwich.

The third and most important hurdle is trust. While information and emotion count, trust is critical. Without it a leader is paralyzed. It will be interesting to watch which candidate can truly capture the trust of Republican voters.

Now… Who’s hungry?

 

7 Traits Of High Impact Leaders

1.  Have vision
2.  Translate vision into an actionable-plan
3.  Set cultural tone, pace and direction
4.  Inspire action among followers
5.  Guide, nudge, nurture and develop others
6.  Build raving fans
7.  Are constantly Kaizen-focused and always accountable even when it’s not fun
If you want to amp up your leadership skills in 2012 — do a quick self-assessment and see where you fit in these categories on a scale of 1-5.
This past year, I have worked with a variety of leaders. Some got it. Some simply didn’t.
One leader had tremendous vision, set a cultural tone and inspired others, however he severely lacked the ability to develop an actionable plan and be accountable for results.
Another leader also had vision and thought he was a great leader. However, he never checked over his shoulder. If he had, he would have seen that he had few followers and no raving fans.

Is a head honcho a leader just because of the big chair and title?

If you have no vision, no plan, no culture, no fans, and most of all no accountabilities… perhaps you are in a state of comfortable apathy. Obviously, this model isn’t sustainable for the long-term.
On the other hand, this past year I have had the privilege of working with some phenomenal leaders. Despite every hardship imaginable (and some you could not fathom), they have stayed the course, been consistent, stuck to the plan, inspired and encouraged others and set a vision for the future which they are actualizing in 2012.

Make 2012 the year that you become a High Impact Leader.

Take the mystery out of great leadership.
Work with the Gilchrist Group’s team of professional coaches and trainers to achieve your goals. Contact us today info@gilchristgroup.com to learn how we can help both you and your organization.
 

True Leadership

LeadershipWhat is leadership?

It’s what happens when no one is watching.

It’s what happens when the whole world is watching.

It’s character when it counts.

It’s backbone.

It’s putting the good of the organization above self.

It’s taking the long-view.

It’s understanding consequences.

It’s accepting and embracing change.

It’s standing up for what is right when no one else will.

It’s taking bullets, having a thick skin, and exhibiting grace in all circumstances.

It’s humbleness of heart.

It’s accepting help.

It’s bringing truth to power.

It’s communicating authentically, transparently and repeatedly.

It’s making the right decision, even when it hurts.

It’s lonely.

It’s when you dig deep in your soul and pray for the right decision.

It’s courage to act.

It’s consistency.

 

Great Leaders Have Presence

Presence is earned by hard work, authenticity, integrity and commitment. The right presence delivers game-changing results.

Clients sense it. They may not be able to articulate what the “it” factor is — but they know it when they see it. And, they are drawn to it  — like moths to a flame.

So what is Presence? It’s trust, excellence, dependability, consistency, credibility and confidence based on experience. It’s quiet guidance and a steady hand

Your presence is the outward evidence of your internal self.