Gilchrist Group CFA Blacksmith Graphic 2017Pamela Gilchrist, APR, Gilchrist Group CEO, and Chick-fil-A® have been named 2017 Public Relations Society (PRSA) Cincinnati Chapter Blacksmith Award’s finalists for Chick-fil-A Northern Kentucky’s “Stuff The Bus Challenge” media relations success.

Chick-fil-A, in partnership with area school districts, created the “Stuff The Bus Challenge,” a friendly competition between three Northern Kentucky Chick-fil-A restaurants to provide a fun, easy means for the community to donate school supplies for families in need.

Live coverage from two network TV stations throughout the morning, as well as digital, radio and print news stories topped more than 500,000 impressions. The Chick-fil-A Stuff The Bus Challenge collected more than 17,500 school supplies from 5,860 people in one day.

Media Mentions Drive Results For Kenton County School District 

“The Kenton County School District is so thankful for Chick-fil-A’s efforts in getting the community to come out for the Stuff the Bus event. All of the local media coverage really helped drive traffic to the event. Stuff the Bus allowed Kenton County to collect more than 7,400 school supplies, which was more than we had ever collected.  The supplies, distributed to the Family Resource Centers, ensured that our students got off to a great start in the new school year!” said Jess Dykes, director of Public Information.

About Gilchrist Group

Gilchrist holds Universal Accreditation in Public Relations (APR), is a member of the prestigious PRSA Counselors Academy and was named PRSA Cincinnati Professional-of-the-Year in 2009. She has held numerous leadership and board positions and has been a featured speaker at the Counselors Academy annual conference. Her work has also earned top honors from Bulldog Reporter, Hermes Creative Awards, the International Public Relations Association, as well as numerous national, district and local awards.

She founded the Gilchrist Group 18 years ago after a successful career inside three Fortune 500 organizations. The Gilchrist Group Optimizes Outcomes™ for businesses and leaders. Clients trust Gilchrist to guide them through times of growth and change with breakthrough business strategies, go-to-market road maps and influencer engagement campaigns. As an executive communications coach, Gilchrist works with leaders to raise emotional intelligence, improve executive presence and perfect pitches. Her marketing/communications expertise is sought after by clients nationwide and she frequently speaks at industry conferences and events.

 

Pam Gilchrist To Speak At NKY Chamber Women's Summit 2016Author, Speaker and Business Leader Pamela Gilchrist will be a featured speaker at the NKY Chamber It’s Time to Take the Lead  Women’s Leadership Summit on June 29, 2016 at the Northern Kentucky Convention Center.

Gilchrist, known for Optimizing Outcomes™ for business and leaders will present “Fast Fixes To Ditch Team Dysfunction.” This popular session focuses on why people click or conflict and what you can do about it. As a Certified Personality Style Trainer, Gilchrist will reveal nine universal personality types and provide life hacks for building effective relationships with each style in the workplace.

“You will gain insights on popular figures from Donald Trump and Hillary Clinton to Prince and Oprah Winfrey that will help you easily identify personality patterns,” Gilchrist said. “Whether you’re frustrated by constant correctors, pleasers, competitors, naval gazers or dreamers, my fun, energetic session takes the top off of the box of life and gives you the instructions.”

Nearly 500 women are expected to attend this inaugural conference for the Regional Women’s Summit, hosted by the Northern Kentucky Chamber of Commerce Women’s Initiative. Speakers will inspire and educate, promising substantial take a-ways to bring back to the office. The conference is designed for young professionals, mid and senior career women, those contemplating second careers, and entrepreneurs. Learn how to become an effective professional and acquire the skills you need to ascend to the next level of your career. Register at: www.nkychamber.com.

A former Fortune 500 insider, Gilchrist is founder and chief strategist at the Gilchrist Group, a management consulting, marketing and training firm. A sought-after speaker for conferences and industry events, she also confidentially coaches leaders on personal branding, C-Suite communications, key messaging, executive presence, speech development and platform stagecraft. For more than 25 years, she has studied and applied behavioral communications methods that achieve proven results in marketing/communications and personal development.

Featured in the New York Times Best Selling Chicken Soup For The Soul, she is past president of the National Speakers Association Ohio Chapter, an Accredited (APR) member of the Public Relations Society of America (PRSA), and member of its prestigious Counselors Academy. A Michigan native, Gilchrist holds a master’s degree from The Ohio State University, Columbus, OH; a bachelor’s degree from Western Michigan University, Kalamazoo, MI, and is a certified personality type trainer through Loyola University Institute of Pastoral Studies in Chicago.

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Pam Gilchrist Wins Top Award For Brand Management

Pam Gilchrist Wins Top Award For Brand Management

Pamela Gilchrist has just been honored with a PRSA East Central District Diamond Award for brand management. She was the only marketing/communications professional in the Greater Cincinnati-Northern Kentucky area to earn this honor.

Pam received the award for her work on law firm Strauss Troy’s brand management video: “Brand Storytelling Through Client Testimonials.”

“The goal of the project was to be client centric, to let our clients tell the story through their own eyes  and share how our attorneys have helped their businesses grow,” Gilchrist said. “In professional services, especially the legal industry, brand differentiation is a critical. While referral still plays an important role, 75% of pre-purchase decisions are made after verification online at a firm’s website, on Google  or You Tube. This new digital asset will further distinguish Strauss Troy as the firm of choice for businesses in the region.”

 Winners of its district-wide Diamond Awards program exemplify brilliance in public relations campaigns and tactics conducted by professionals practicing in our geographic region. Panels of independent, professional judges review and score entries based on: research, planning, execution, results and budget.
Judges commented on the use of quantifiable measurement methods; primary and secondary research, using available resources in a creative manner, the ability to overcome challenges, as well as the overall ROI of time/budget invested.

Judges Comments Included:

  • Interesting use of video, especially in a commonly conservative profession.
  • Very well done. In-depth research, with clear budgeting and the anecdotal research really added to the overall results of the campaign
  • Use of research methods are detailed and clear, and illustrate how the insights gleaned contributed to your overall approach – great job!

Pam is Chief Strategist at the Gilchrist Group and also serves as Director of Marketing for Strauss Troy. She holds Universal Accreditation in Public Relations (APR), is a member of the prestigious PRSA Counselors Academy and has held numerous national and local leadership positions in the organization throughout her career.  She  earned her master’s degree from The Ohio State University and bachelor’s degree from Western Michigan University.  Her work has also won top honors from the International Public Relations Association, as well as numerous national, district and local awards. Her experience includes work inside three Fortune 500 companies, as well as serving as an account executive at a regional ad/pr agency a.

The East Central District is comprised of 16 chapters of the Public Relations Society of America (PRSA), concentrated in Ohio, Michigan, Indiana, Western and Northwestern Pennsylvania, West Virginia and Kentucky. The District’s 37th Annual Diamond Awards competition recognizes shining examples of public relations campaigns and tactics.

 

The Howard Hughes International Airport has a new tenant. You Tube.

You Tube Hollywood hopes to up the anti on quality content as creatives and marketers flock to the new space.

“Today anyone can easily create video, however, not everyone can create high-quality, relevant, interesting video,” said Pamela Gilchrist, Chief Strategist at Gilchrist Group. “I hope the new facility provides marketers with an opportunity to explore new tools and techniques.”

“Next month YouTube will begin to extend the invitation to brands, a handful at first and up to 100 by the end of 2014 (and will open up an East Coast counterpart in downtown Manhattan next year). The idea is to improve the quality of marketers’ YouTube content and indirectly play matchmaker between those marketers and YouTube’s creators who flit in and out of the production facility…The idea is to improve the quality of marketers’ YouTube content and indirectly play matchmaker between those marketers and YouTube’s creators who flit in and out of the production facility,” wrote Ad Age’s Tim Peterson in the August 2, 2013 article.

YouTube Pro Series
is a new monthly talk-show-slash-how-to-session for YouTube creators to talk business. The series co-producers can explain it better.

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By, Pamela Gilchrist, MA, APR, CPT
Author | Speaker | Strategist

 Why reinvent yourself?

Sometimes you change. Sometimes the world changes around you. This constant change requires both being adaptable and resilient. As we go through this metamorphosis, like a caterpillar turning into a beautiful butterfly, we find the need to reinvent ourselves.

Reinvention is not just a renewing or refocusing internally. Most likely, it will lead to a change in our external manifestation – or personal brand.

You likely put a fair amount of mind time, money and effort into how you look and interact in the world around you. What you may not realize, however, is that our personal brand isn’t so much about who we say we are, as it is about who others say we are.

It’s worthwhile to take an intentional look at how others perceive you. Ask yourself three questions:

  1. Is this perception accurate?
  2. Am I giving off mixed signals?
  3. Is there anything that I need to change to make my personal brand more powerful?

Editing our updating your personal brand, doesn’t mean that have to change your values, foundational character or personality. Instead, think of it as putting your best foot forward on the path you want to take.

Powerful leaders understand that they need to shed what’s not working for them, and adapt their style to new environments. When I coach leaders on executive presence, we talk at length about sending the right signals to the right people to move strategies ahead.

The more evolved leaders that I have worked with over the years intuitively understand that they do not need to fear revealing their true-selves. Authenticity and transparency serve them well and give them added credibility.  On the other hand, leaders who are insecure or afraid often feel the need to mask their truth and present a persona that is delinked from their inner-self.

Integrated leaders, those whose insides match their outsides, have the law of attraction on their side. They naturally draw other positive people into their circle. People want to be around them, and want to be a part of everything they have going on.

As a powerful woman with a purpose, it’s important to periodically evaluate the need for reinvention, in your life, your career and with your personal brand.

A frequently requested speaker, Pamela Gilchrist is chief strategist at Gilchrist Group a consulting firm that works with leaders and their organizations on executive development, strategic thinking and high-impact branded communication. She will share ideas for your own personal brand reinvention at the Up Woman Circle, February 1, 2013 in Cleveland, Ohio. To learn more about Pam and book her to speak at your next event visit www.pamgilchrist.com  follow her @pamgilchrist

“Executives often fail to recognize that delivering high quality is not enough to gain a marketplace advantage; there must be a perception among customers that high quality exists.

David Aaker, professor of marketing at Berkeley

I ran across this quote from Aaker in an article on Reputation Management by Gary North. North was specifically talking about how Maytag went down the drain in a matter of months by squandering brand loyalty with shoddy products. But Aaker’s point is timeless — Don’t hide your light under a bushel basket.

How many great organizations do phenomenal work and always go the extra mile for their customers — but nobody knows? They forgot to tell their story in a compelling way to the marketplace.

If your company fits this category, here’s what you need to know.

The marketplace must “perceive” value. That’s why I trademarked the phrase: “Perception Is the Reality we manage™.”   Before a perception can even be formed, however, you’ve got to be on your target market’s radar.

There is still tremendous client loyalty for great brands. In today’s hurried, over-produced world, however, they won’t tell your story unless you make it easy for them to do so.

The best way to do this is a little “prepackaging” of your message.

It starts internally. Do you know your unique selling proposition? Are your executive team members, board, employees and shareholders clear on your organization’s key strengths, messaging and go-to-market strategy?

In a survey of corporate employees, 95% said they did not know or understand the strategy for their organization. Shocking? Maybe. What this tells me, is we have work to do.

Employees are your chief brand ambassadors. If they aren’t clear on your message — you can’t expect anyone else to be either.

Let’s also take a look at your client or customer base. Do you regularly communicate with them in an engaging manner? Not to SELL anything — but to connect? Have you shared an insight or article with them? Have you reached out to them and shared your organization’s latest successes and tied those successes to a discreet customer benefit?

Marketplace advantage is achieved not only by maintaining high-quality products and services, but also by shaping perception in the marketplace.

Traditional advertising has a place in building awareness, but that’s shrinking dramatically. Brand ambassadors and some genuine fact-based earned buzz, will build your base and help expand your reach to new customers who are ready for a test-drive.

To read the full article on how Maytag, Dell, Schlitz and other organizations suffered from slips in quality and reputation go to: http://www.lewrockwell.com/north/north579.html

 

Pam Gilchrist Celebrates Winning Three 2012 PRSA Blacksmith Awards With Strauss Troy’s Lucy McCormack (l) and Richard Colvin (r)

Leadership communications strategist Pamela Gilchrist earned a top Blacksmith award and two silver awards from the Public Relations Society of America Cincinnati Chapter for her work with law firm Strauss Troy Co., LPA.

Gilchrist earned awards for her brand identity research for the law firm’s recent rebranding initiative, the brand announcement news release and corresponding media placements. The Blacksmith entries were judged by a panel of independent judges from the Orange County, California PRSA Chapter.

Judges comments on the brand research included: “The research was excellent with solid outcomes. Beautiful graphics. Excellent results. This could not have been an easy task.” With one judge giving the work a rare perfect score of 100.

Additionally judges comments on the news release and resulting news placement on the front of the Sunday Business section of the Cincinnati Enquirer were: “Very comprehensive release touched on all aspects of the firm’s culture and purpose.” And, “Excellent placement…the company leaders should be very pleased.”

The research methodologies Gilchrist used included quantitative research, benchmarking, industry trends analysis and qualitative research to build a research-based brand platform and gain shareholder buy-in.

“Pam is a tremendous asset and this award is confirmation of the quality services that she provides. As we continue on our aggressive growth path, her leadership in cultivating opportunities that have big impact will continue to be invaluable. These awards are validation of this work,” said Attorney C. Richard Colvin, chair of Strauss Troy’s marketing committee.

“As we looked to the future, it was essential that we better align our brand with both our high-quality heritage and our penchant for providing personalized innovative solutions,” said Strauss Troy President James G. Heldman. “The branding work that Pam Gilchrist has done has really upped the firm’s game.”

About Pamela Gilchrist

Nationally recognized author and speaker Pamela Gilchrist, MA, APR, CPT, is chief strategist at the Gilchrist Group®. She optimizes outcomes to close the gap between strategy and success. Her work focuses on breakthrough business strategies, change leadership and high-impact communications.

Gilchrist has held top leadership communications posts inside three Fortune 500 companies and has consulted with organizations across the country to guide executives through a myriad of change initiatives, mergers and acquisitions and growth strategies.

She is president-elect of the National Speakers Association Ohio Chapter where she was recently named 2012 Member-of-the-Year and is also is featured in their new marketing strategies book: Speak More! Gilchrist is Accredited in Public Relations (APR) by the Public Relations Society of America (PRSA) where she is a member of the Counselor’s Academy and has earned PR Professional-of-the-Year, Best in Show and many top honors including the Golden World Trophy from the International Public Relations Association (IPRA). Pam has earned top honors from Bulldog Reporter and has presented her Expert Influence™ Academy program at its national conference. Gilchrist holds a master’s degree from The Ohio State University and a bachelor’s from Western Michigan University.

About Strauss Troy

Since its founding in 1953, Strauss Troy has stood apart from the competition by providing the highest-quality legal services in the most personalized, prompt and economical manner possible. As a full-service law firm, Strauss Troy has diverse expertise and a history of proven success. No matter what issue you face, the firm has the right professionals, working together as a team, to get you the answers you need quickly and affordably. Learn more at www.strausstroy.com.

Strauss Troy’s areas of practice include: Corporate | Business, Criminal | White Collar Defense, Domestic Relations | Family Law , Labor | Employment, Litigation, Municipal | Government, Real Estate | Finance, Tax Planning | Compliance and Trust | Estate Planning.

Strauss Troy is recognized as a leading law firm in the Greater Cincinnati | Northern Kentucky region and is a Martindale-Hubbell Top Ranked Law Firm™ in Fortune Magazine. The firm is recognized as a U.S. News & World Report Best® Law Firm, and many of its attorneys are honored as peer-rated Martindale-Hubbell AV® Preeminent™ Attorneys, Best Lawyers® in America, Super Lawyers® and Rising Stars. The firm is also listed as a top law firm by the Cincinnati Business Courier.

 

Enjoyed sharing personal branding strategies at NSA Ohio this weekend. We all have a brand, whether we know it or not. So be intentional. Image-crafting matters. As Bill Stainton said, you never know when a client or prospect is near. He was traveling on an airplane, reviewing his notes for a speech, when the woman sitting next to him said “You must be our speaker!”
While we work hard to craft a professional personal brand, perhaps Jeff Bezos, Founder of Amazon said it best: “Your brand is what people say about you when you’re not in the room.”
It is critical that your personal brand is aligned with your authentic self, intentional, aligned with your go-to-market strategy and crystal clear.
If you want to learn more, pick up a copy of Speak More and read my section “Get Passionate About Personal Branding.”

I was recently reminded of how easy it is to come up with a great vision for the future. At a high-level it seems grand, fine… like it will all work out.

The ability to execute well on the details and implementation is where many leaders struggle. The more people they share the idea with, the murkier the whole thing looks. Soon clarity and vision are lost in a fog of bureaucracy and status quo.

Always keep a clear view of the future in mind. When making organizational changes, operate with integrity and honesty… and a dose of humanity.

As businesses continue to struggle to gain footing in this reset economy — leaders shouldn’t be afraid to make necessary changes that will help them stay competitive — just remember that change always involves people. Bring them along with you and never forget to explain the “why” as well as the future benefit for the organization and your individual contributors.

 

 

 

 

I will share my passion for Personal Branding and PR at the NSA Ohio ProTrack seminar on March 17, 2012. Look for insider secrets in future blog posts.

If you are a professional or emerging speaker this session is for you. At the seminar you will learn how to build a strong personal brand, develop a go-to-market roadmap and become a well-known “Expert with Influence™.”  The session will include tips on thought leadership, content strategies, website integration, public relations and social media.

Fellow NSA Ohio Speaker Jim Canterucci, CEO, Transition Management Advisors and Sarah Storer, senior content marketing strategist, The Karcher Group, will also present a session on social media. The live event will be streamed online using ustream. It begins at 9:00 a.m. at the Downtown Technology Center, 423 E. Town Street, Columbus, Ohio 43215. For information visit: www.nsaohio.com

About:

Professional Speaker Pamela Gilchrist Shares Her Passion For Personal Branding & PR

Pamela Gilchrist, an international award-winning, Fortune 100 leadership and communications expert,  shares her wit and wisdom on Business Strategy | Change Leadership | Brand Presence | Influencer Engagement with corporate and association audiences across the country. As chief strategist and CEO at the Gilchrist Group®, she advises organizations on how to have more impact by focusing on breakthrough business strategies, brand identity and influencer engagement. She is well-known for her high-level C-suite coaching on thought leadership, executive presence and personal branding.

The Gilchrist Group®,is a strategic business consulting firm specializing in business growth, executive leadership and high impact communications. The firm has deep expertise in guiding organizations through times of significant growth and change. Founded in 1999, the international award-winning firm has significant Fortune 500 experience and serves clients in a wide-range of industries across the country. Learn more: gilchristgroup.com

As chief strategist at the Gilchrist Group®, Pam advises executives on how to have more impact to improve perceptions and connections. Organizations that need results during times of growth and change seek Pam out for her proven methods including: go-to-market roadmaps, executive coaching and high impact communications designed to increase influence and engagement.

A former Fortune 100 leadership and communications executive, she has held key roles inside multi-billion dollar companies and advises organizations across the country using her proven international award-winning leadership and communications methods. From business unit launches to crisis communications, Pam has counseled executives for more than 25+ years on how to improve impact by focusing on breakthrough business strategies, next level leadership and branded communications.

Pam’s combination of vision, executive management expertise and guidance helps organizations achieve maximum results. She has earned the highest honor in the PR Industry – a Golden World Trophy from the International Public Relations Association (IPRA) for her customer engagement work at a Fortune 500 company before she turned 30. She was named PR Professional-of-the-Year by the Cincinnati Chapter of PRSA and her work has been declared “Best In Show” by her peers.

To book Pam to speak at your next event or to see her 2012 catalogue of speaking topics visit: www.pamgilchrist.com. You can follow her on twitter @pamgilchrist.

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