Pam Gilchrist Wins Top PRSA District Award For Brand Management

Pamela Gilchrist has just been honored with a PRSA East Central District Diamond Award for brand management. She was the only marketing/communications professional in the Greater Cincinnati-Northern Kentucky area to earn this honor. Pam received the award for her work on law firm Strauss Troy’s brand management video: “Brand Storytelling Through Client Testimonials.” “The goal […]

Are You A Sachkan Neshama?
(Soul Player)

Are you a sachkan neshama (Hebrew: soul player)? Great entrepreneurs put their whole hearts into their venture. In her article “How to know when to leave your job and start your own company,” Business Journals Contributing Writer Dana Manciagli got great advice from Nir Polak, CEO and co-founder of Exabeam, an emerging big data security […]

High Quality Isn’t Enough To Gain Marketplace Advantage

“Executives often fail to recognize that delivering high quality is not enough to gain a marketplace advantage; there must be a perception among customers that high quality exists.“ David Aaker, professor of marketing at Berkeley I ran across this quote from Aaker in an article on Reputation Management by Gary North. North was specifically talking […]

Incalculable Damage
The Quick Demise Of The JCP Brand & CEO
Thanks To A Square Deal Fail

  Grab the oxygen mask. While J.C. Penney tries to stop its free fall, torches and pitch forks are pointed at CEO Ron Johnson. Here are a 5 things businesses can learn: Be careful what you wish for. Bring  data to support your position. Keep your customer top of mind. Communicate. Communicate. Communicate. Pretty doesn’t […]

Leaders Need Intestinal Fortitude

And Clarity

I was recently reminded of how easy it is to come up with a great vision for the future. At a high-level it seems grand, fine… like it will all work out. The ability to execute well on the details and implementation is where many leaders struggle. The more people they share the idea with, […]

Strategist Pam Gilchrist Will Present “From Chaos To Clarity: Leadership Secrets To Optimize Outcomes” At NSA Ohio Mills James Speaker Showcase April 19th

COLUMBUS, OH – April 17, 2012 — Strategist and Speaker Pam Gilchrist will present “From Chaos To Clarity: Leadership Secrets To Optimize Outcomes” at the NSA Ohio Speaker Showcase at Mills James TV Production Studios in Columbus, Ohio, Thursday, April 19th. Passionate about adding impact, Gilchrist is a frequently requested speaker for corporate, association and […]

How to Network Best with CEOs as a Business Development Executive Webinar Friday, Feb 3rd

I hope that you can join me for my live Webinar, Friday, February 3rd, 4:30 EST How to Network Best with CEOs as a Business Development Executive In this webinar, ExecSense examines everything you need to know in 60 minutes regarding the best tips, techniques, and tools to meet more CEOs. Reach them online using […]

South Carolina Primary Offers Lesson In Change Leadership

The Romney campaign has been a smooth-running, flawless manufacturing operation for years. All systems go. What Romney lacked in South Carolina, however, is the same thing that many change leaders lack. The failure to tap into an emotional vein. A CNN political pundit put it well when he said, “You can serve a mayonnaise sandwich […]

12 Ways Others Can Generate Referrals for Your Firm

Lead generation simply isn’t as hard or scary as it looks… Oftentimes, all we have to do is ask. The result? We find that people are eager and willing to help us because they believe in us personally and respect the quality of work that we do. Sharing some tips here from NYT Best Selling Author […]

Eight Steps You Can Take to Protect Your Brand

Here is a good check-list to protect your brand. Mostly geared toward product companies, but could also be applied to professional service organizations. Pam 1. Recognize that a product is only as good as the customer experience First impressions count. To identify all the elements that contribute to a good customer experience, include production and […]