Pam Gilchrist Wins Top Award For Brand Management

Pam Gilchrist Wins Top Award For Brand Management

Pamela Gilchrist has just been honored with a PRSA East Central District Diamond Award for brand management. She was the only marketing/communications professional in the Greater Cincinnati-Northern Kentucky area to earn this honor.

Pam received the award for her work on law firm Strauss Troy’s brand management video: “Brand Storytelling Through Client Testimonials.”

“The goal of the project was to be client centric, to let our clients tell the story through their own eyes  and share how our attorneys have helped their businesses grow,” Gilchrist said. “In professional services, especially the legal industry, brand differentiation is a critical. While referral still plays an important role, 75% of pre-purchase decisions are made after verification online at a firm’s website, on Google  or You Tube. This new digital asset will further distinguish Strauss Troy as the firm of choice for businesses in the region.”

 Winners of its district-wide Diamond Awards program exemplify brilliance in public relations campaigns and tactics conducted by professionals practicing in our geographic region. Panels of independent, professional judges review and score entries based on: research, planning, execution, results and budget.
Judges commented on the use of quantifiable measurement methods; primary and secondary research, using available resources in a creative manner, the ability to overcome challenges, as well as the overall ROI of time/budget invested.

Judges Comments Included:

  • Interesting use of video, especially in a commonly conservative profession.
  • Very well done. In-depth research, with clear budgeting and the anecdotal research really added to the overall results of the campaign
  • Use of research methods are detailed and clear, and illustrate how the insights gleaned contributed to your overall approach – great job!

Pam is Chief Strategist at the Gilchrist Group and also serves as Director of Marketing for Strauss Troy. She holds Universal Accreditation in Public Relations (APR), is a member of the prestigious PRSA Counselors Academy and has held numerous national and local leadership positions in the organization throughout her career.  She  earned her master’s degree from The Ohio State University and bachelor’s degree from Western Michigan University.  Her work has also won top honors from the International Public Relations Association, as well as numerous national, district and local awards. Her experience includes work inside three Fortune 500 companies, as well as serving as an account executive at a regional ad/pr agency a.

The East Central District is comprised of 16 chapters of the Public Relations Society of America (PRSA), concentrated in Ohio, Michigan, Indiana, Western and Northwestern Pennsylvania, West Virginia and Kentucky. The District’s 37th Annual Diamond Awards competition recognizes shining examples of public relations campaigns and tactics.

 

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