The Howard Hughes International Airport has a new tenant. You Tube.

You Tube Hollywood hopes to up the anti on quality content as creatives and marketers flock to the new space.

“Today anyone can easily create video, however, not everyone can create high-quality, relevant, interesting video,” said Pamela Gilchrist, Chief Strategist at Gilchrist Group. “I hope the new facility provides marketers with an opportunity to explore new tools and techniques.”

“Next month YouTube will begin to extend the invitation to brands, a handful at first and up to 100 by the end of 2014 (and will open up an East Coast counterpart in downtown Manhattan next year). The idea is to improve the quality of marketers’ YouTube content and indirectly play matchmaker between those marketers and YouTube’s creators who flit in and out of the production facility…The idea is to improve the quality of marketers’ YouTube content and indirectly play matchmaker between those marketers and YouTube’s creators who flit in and out of the production facility,” wrote Ad Age’s Tim Peterson in the August 2, 2013 article.

YouTube Pro Series
is a new monthly talk-show-slash-how-to-session for YouTube creators to talk business. The series co-producers can explain it better.

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