- Why Do Comms Pros Still Dump?
Communications dumping is easier than ever thanks to an ever increasing bevy of new technologies, but I encourage communications pros to stop and think strategically about their messages and distribution channels.
The top seven problems with communications today:
- Not-strategic
- Too easy
- Data dumping
- Garbage
- Lack of stickiness
- Misaligned
- Disparate/not-integrated
Join me for my session M @#IABCHR10 3:30 p.m. to learn how to make your communications more effective and influential.
- Communications Effectiveness Study – Measurement On A Shoestring
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