The Gilchrist Group team honors all of the 2020 Cincinnati PRSA Blacksmith Award winners for their outstanding work during a challenging, pandemic, year. Special congratulations to Shara Clark, our 2020 Werner-VonderHaar-Bogart award winner.
By, Pamela Gilchrist, MA, APR, CPT
Author | Speaker | Strategist
Sometimes you change. Sometimes the world changes around you. This constant change requires both being adaptable and resilient. As we go through this metamorphosis, like a caterpillar turning into a beautiful butterfly, we find the need to reinvent ourselves.
Reinvention is not just a renewing or refocusing internally. Most likely, it will lead to a change in our external manifestation – or personal brand.
You likely put a fair amount of mind time, money and effort into how you look and interact in the world around you. What you may not realize, however, is that our personal brand isn’t so much about who we say we are, as it is about who others say we are.
It’s worthwhile to take an intentional look at how others perceive you. Ask yourself three questions:
Editing our updating your personal brand, doesn’t mean that have to change your values, foundational character or personality. Instead, think of it as putting your best foot forward on the path you want to take.
Powerful leaders understand that they need to shed what’s not working for them, and adapt their style to new environments. When I coach leaders on executive presence, we talk at length about sending the right signals to the right people to move strategies ahead.
The more evolved leaders that I have worked with over the years intuitively understand that they do not need to fear revealing their true-selves. Authenticity and transparency serve them well and give them added credibility. On the other hand, leaders who are insecure or afraid often feel the need to mask their truth and present a persona that is delinked from their inner-self.
Integrated leaders, those whose insides match their outsides, have the law of attraction on their side. They naturally draw other positive people into their circle. People want to be around them, and want to be a part of everything they have going on.
As a powerful woman with a purpose, it’s important to periodically evaluate the need for reinvention, in your life, your career and with your personal brand.
A frequently requested speaker, Pamela Gilchrist is chief strategist at Gilchrist Group a consulting firm that works with leaders and their organizations on executive development, strategic thinking and high-impact branded communication. She will share ideas for your own personal brand reinvention at the Up Woman Circle, February 1, 2013 in Cleveland, Ohio. To learn more about Pam and book her to speak at your next event visit www.pamgilchrist.com follow her @pamgilchrist
I was recently reminded of how easy it is to come up with a great vision for the future. At a high-level it seems grand, fine… like it will all work out.
The ability to execute well on the details and implementation is where many leaders struggle. The more people they share the idea with, the murkier the whole thing looks. Soon clarity and vision are lost in a fog of bureaucracy and status quo.
Always keep a clear view of the future in mind. When making organizational changes, operate with integrity and honesty… and a dose of humanity.
As businesses continue to struggle to gain footing in this reset economy — leaders shouldn’t be afraid to make necessary changes that will help them stay competitive — just remember that change always involves people. Bring them along with you and never forget to explain the “why” as well as the future benefit for the organization and your individual contributors.
Another fantastic animation from RSA Animate on Dan Pink’s discussion of the three instrinsic performance motivators. PLEASE WATCH — This is a good one!
If you like this video, please VOTE for RSA to win a Webby Award!
Does your company understand how to motivate employees?
Or are you still using the carrot and stick?
Cincinnati, OH – March 25, 2010 – The Gilchrist Group™, a Greater Cincinnati-based strategic business and communications consulting firm, has garnered two top industry awards from the Public Relations Society of America (PRSA).
The Gilchrist Group was honored with a Diamond Award from PRSA’s East Central District for the launch of Otterbein Homes’ newest skilled nursing care and rehabilitation small house neighborhood – Avalon by Otterbein at Maineville in Hamilton Township. This is both the second time that Otterbein has partnered with the Gilchrist Group on a neighborhood launch and that the work has won top awards.
“Pam Gilchrist’s knowledge and communications expertise has been extremely valuable to our organization. She and her team have provided strategic guidance on media relations and issues management. We truly appreciate her expert knowledge and feel blessed having her as a trusted partner,” said Gary Horning, vice president of marketing, Otterbein Homes, Inc.
Additionally, Gilchrist Group won the “Best in Show” campaign award and a top research category award at the PRSA Cincinnati Chapter’s Blacksmith Awards. The award was given for the firm’s Communications Effectiveness Research for the Greater Cincinnati Health Council.
“Best-practice organizations build communications benchmarks into their strategic plans. Our work with the Health Council established a solid baseline for future measurement and outlined a series of recommendations to align all communications to drive member engagement and achieve strategic objectives,” said Pamela Gilchrist, MA, APR, chief strategist and CEO at the Gilchrist Group.
The Gilchrist Group conducted a communications audit, a series of in-depth interviews and teamed with R.L. Repass and Partners for development of an online survey tool. The findings of the research are guiding alignment of all communications for the Health Council. “We were extremely pleased with the outcome of the work and feel we have a solid path to move forward in our journey,” said Nancy Strassel, senior vice president at the Health Council.
“The feedback that we receive from the independent judges is validation that we continue to provide a high-level of excellence and impact to our clients,” said Gilchrist who was named 2009 PRSA Professional-of-the-Year. Independent judges from the Houston PRSA Chapter had this to say about the research: “An excellent example of how communications research should be conducted! Very thorough. Execution clearly defined and well executed. Excellent research.”
About The Gilchrist Group:
Gilchrist Group™ is a strategic business and communications consulting firm that works with organizations experiencing times of dramatic growth and change in three key areas: business strategy, executive leadership and high impact communications. By focusing on influence and engagement, the firm brings Fortune 500 expertise in areas such as: strategic road maps; next level leadership development; change management; communications research; best practice and gap analysis; go-to-market plans, and Marketing|PR|Social integration. Chief Strategist and CEO Pamela Gilchrist is also a frequently requested speaker at corporate and industry conferences. Founded in 1999 as PR~Link Public Relations, the international award-winning firm serves clients across the country in a wide-range of industries including: financial services, healthcare, technology, manufacturing, engineering, government and not-for-profit.
To learn how your organization can benefit from the firm’s strategic planning, leadership develop and high impact communications, contact Pam Gilchrist at: pgilchrist@gilchristgroup.com or call 859-431-9090.
# # #
Top 10 Drivers of Employee Engagement
Before I took a spin around the track in a race car last summer, I needed some knowledge and training that would help me navigate the track and reach the winners circle. It was critically important that I knew what to focus on and how to do it. The same holds true for leaders.
Here are the top 1o employee engagement drivers that leaders must focus on:
The four overall factors that consistently drive employee engagement are:
How does your organization measure up? Contact us today for a free consultation and analysis.
Source: T+D Magazine February 2011
“Exploring Leadership and Managerial Effectiveness,” a worktrends report from Kenexa Research Institute
Pamela Gilchrist is a Fortune 100 leadership and communications expert. As chief strategist and CEO at the Gilchrist Group™, she advises organizations on how to have more impact by focusing on breakthrough business strategies, brand identity and influencer engagement.
Pamela also coaches experts and senior leaders on executive presence, thought leadership and personal branding.
When you want more impact now – you want to work with Pam.
Recent Comments