At my sesson this afternoon at #iabchr10, several corp. communicators asked why when they ask for feedback, they get zilch from employees.

They are information pushers, who say they want feedback and feel like their program is a failure if no one responds.

Perhaps, a little navel gazing is in order.

Do you have an organizational culture that encourages dialogue? Or, more likely, employees feel like they will be penalized for comments.

They have opinions, but feel like they would just be talking to a brick wall.

Does your organization have a culture of communications?

Both Execs & Employees Feel Like They Are Talking To A Brick Wall

The organization’s leaders must change the culture.

Cultural-tone is set by its leadership. If a clear tone that is authentic and open isn’t established up front — employees do not know what to expect. So rather than risk sticking their necks out, they are mum.

The result — both sides feel like there is a brick wall separateing them.

Only leaders can change the organizational culture. You do this by building relationships and rapport — one employee at a time.

Data dumping - Garbage Communications Is Easier Than Ever
Why Do Comms Pros Still Dump?

Communications dumping is easier than ever thanks to an ever increasing bevy of new technologies, but I encourage communications pros to stop and think strategically about their messages and distribution channels.

The top seven problems with communications today:

  • Not-strategic
  • Too easy
  • Data dumping
  • Garbage
  • Lack of stickiness
  • Misaligned
  • Disparate/not-integrated

Join me for my session M @#IABCHR10 3:30 p.m. to learn how to make your communications more effective and influential.

Pam Gilchrist Is Featured Presenter At 2010 IABC Heritage Region Conference October 18th
Communications Effectiveness Study – Measurement On A Shoestring

Rock Stars & Information Czars

The Gilchrist Group's Speaker-Link Program Will Turn You Into A Rock Star & Information Czar

 

Speaker-Link(TM) 

 

When you need more impact, you need the Gilchrist Group.

Call us when you need a personal brand that can turn your profile into profit! We’re experienced. For more than a decade, we’ve helped authors and speakers successfully develop their branding and go-to-market strategies through our exclusive Speaker-Link™ program. From business planning to marketing, PR, web and social media strategies, our award-winning work will help you gain traction and grow your business.

Our Fortune 500 insider success secrets can help you — whether you need national publicity, a new website, PR|Social content, online profiles, one sheets, book editing and publishing management, or an overall marketing plan to align and leverage your assets – you can count on us for results.

COMPLEXITY

 It’s a big problem for businesses. Communications complexity, fueled by the explosion of social media applications and content. It’s easy to be overwhelmed by all the new ways to reach out and connect with customers and prospects.

CONFUSION


There’s LinkedIn, Facebook, Twitter, YouTube, Blogs, and on and on.

UNCERTAINTY

Then there’s the uncertainty. Sure … all thesocial media stuff sounnds good, but can it help the bottom-line?

THE ANSWER

To answer that question and help  solve the social media communications complexity The Gilchrist Group launched a new service today called SPEAKER-LINK™
 

SPEAKER-LINK helps breakthrough online clutter, increase visibility and optimize your social networking. The result: More gigs. More profit.

SPEAKER-LINK TURNS YOUR PROFILES INTO PROFIT:

  1. Your online profiles are carefully set-up  with the right keywords to drive sales
  2. Your profiles are linked and optimized to gain  higher search engine rankings for blogs and websites
  3. The Gichrist Group will train and teach you what really works.

FOR MORE INFORMATION

E-mail Pamela  today for a NSA member discount pgilchrist@gilchristgroup.com
or connect with her on

Or … you could do it the old-fashioned way.

The Gilchrist Group
8190 Beechmont Avenue, #361
Cincinnati, Ohio 45255
P) 859-431-9090
F) 800-233-1415
pgilchrist@gilchristgroup.com
Twitter: @PamGilchrist