The Gilchrist Group team honors all of the 2020 Cincinnati PRSA Blacksmith Award winners for their outstanding work during a challenging, pandemic, year. Special congratulations to Shara Clark, our 2020 Werner-VonderHaar-Bogart award winner.
Pam received the award for her work on law firm Strauss Troy’s brand management video: “Brand Storytelling Through Client Testimonials.”
“The goal of the project was to be client centric, to let our clients tell the story through their own eyes and share how our attorneys have helped their businesses grow,” Gilchrist said. “In professional services, especially the legal industry, brand differentiation is a critical. While referral still plays an important role, 75% of pre-purchase decisions are made after verification online at a firm’s website, on Google or You Tube. This new digital asset will further distinguish Strauss Troy as the firm of choice for businesses in the region.”
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Judges Comments Included:
Pam is Chief Strategist at the Gilchrist Group and also serves as Director of Marketing for Strauss Troy. She holds Universal Accreditation in Public Relations (APR), is a member of the prestigious PRSA Counselors Academy and has held numerous national and local leadership positions in the organization throughout her career. She earned her master’s degree from The Ohio State University and bachelor’s degree from Western Michigan University. Her work has also won top honors from the International Public Relations Association, as well as numerous national, district and local awards. Her experience includes work inside three Fortune 500 companies, as well as serving as an account executive at a regional ad/pr agency a.
The East Central District is comprised of 16 chapters of the Public Relations Society of America (PRSA), concentrated in Ohio, Michigan, Indiana, Western and Northwestern Pennsylvania, West Virginia and Kentucky. The District’s 37th Annual Diamond Awards competition recognizes shining examples of public relations campaigns and tactics.
By, Pamela Gilchrist, MA, APR, CPT
Author | Speaker | Strategist
Sometimes you change. Sometimes the world changes around you. This constant change requires both being adaptable and resilient. As we go through this metamorphosis, like a caterpillar turning into a beautiful butterfly, we find the need to reinvent ourselves.
Reinvention is not just a renewing or refocusing internally. Most likely, it will lead to a change in our external manifestation – or personal brand.
You likely put a fair amount of mind time, money and effort into how you look and interact in the world around you. What you may not realize, however, is that our personal brand isn’t so much about who we say we are, as it is about who others say we are.
It’s worthwhile to take an intentional look at how others perceive you. Ask yourself three questions:
Editing our updating your personal brand, doesn’t mean that have to change your values, foundational character or personality. Instead, think of it as putting your best foot forward on the path you want to take.
Powerful leaders understand that they need to shed what’s not working for them, and adapt their style to new environments. When I coach leaders on executive presence, we talk at length about sending the right signals to the right people to move strategies ahead.
The more evolved leaders that I have worked with over the years intuitively understand that they do not need to fear revealing their true-selves. Authenticity and transparency serve them well and give them added credibility. On the other hand, leaders who are insecure or afraid often feel the need to mask their truth and present a persona that is delinked from their inner-self.
Integrated leaders, those whose insides match their outsides, have the law of attraction on their side. They naturally draw other positive people into their circle. People want to be around them, and want to be a part of everything they have going on.
As a powerful woman with a purpose, it’s important to periodically evaluate the need for reinvention, in your life, your career and with your personal brand.
A frequently requested speaker, Pamela Gilchrist is chief strategist at Gilchrist Group a consulting firm that works with leaders and their organizations on executive development, strategic thinking and high-impact branded communication. She will share ideas for your own personal brand reinvention at the Up Woman Circle, February 1, 2013 in Cleveland, Ohio. To learn more about Pam and book her to speak at your next event visit www.pamgilchrist.com follow her @pamgilchrist
“Executives often fail to recognize that delivering high quality is not enough to gain a marketplace advantage; there must be a perception among customers that high quality exists.“
David Aaker, professor of marketing at Berkeley
I ran across this quote from Aaker in an article on Reputation Management by Gary North. North was specifically talking about how Maytag went down the drain in a matter of months by squandering brand loyalty with shoddy products. But Aaker’s point is timeless — Don’t hide your light under a bushel basket.
How many great organizations do phenomenal work and always go the extra mile for their customers — but nobody knows? They forgot to tell their story in a compelling way to the marketplace.
If your company fits this category, here’s what you need to know.
The marketplace must “perceive” value. That’s why I trademarked the phrase: “Perception Is the Reality we manage™.” Before a perception can even be formed, however, you’ve got to be on your target market’s radar.
There is still tremendous client loyalty for great brands. In today’s hurried, over-produced world, however, they won’t tell your story unless you make it easy for them to do so.
The best way to do this is a little “prepackaging” of your message.
It starts internally. Do you know your unique selling proposition? Are your executive team members, board, employees and shareholders clear on your organization’s key strengths, messaging and go-to-market strategy?
In a survey of corporate employees, 95% said they did not know or understand the strategy for their organization. Shocking? Maybe. What this tells me, is we have work to do.
Employees are your chief brand ambassadors. If they aren’t clear on your message — you can’t expect anyone else to be either.
Let’s also take a look at your client or customer base. Do you regularly communicate with them in an engaging manner? Not to SELL anything — but to connect? Have you shared an insight or article with them? Have you reached out to them and shared your organization’s latest successes and tied those successes to a discreet customer benefit?
Marketplace advantage is achieved not only by maintaining high-quality products and services, but also by shaping perception in the marketplace.
Traditional advertising has a place in building awareness, but that’s shrinking dramatically. Brand ambassadors and some genuine fact-based earned buzz, will build your base and help expand your reach to new customers who are ready for a test-drive.
To read the full article on how Maytag, Dell, Schlitz and other organizations suffered from slips in quality and reputation go to: http://www.lewrockwell.com/north/north579.html
Pam Gilchrist Celebrates Winning Three 2012 PRSA Blacksmith Awards With Strauss Troy’s Lucy McCormack (l) and Richard Colvin (r)
Leadership communications strategist Pamela Gilchrist earned a top Blacksmith award and two silver awards from the Public Relations Society of America Cincinnati Chapter for her work with law firm Strauss Troy Co., LPA.
Gilchrist earned awards for her brand identity research for the law firm’s recent rebranding initiative, the brand announcement news release and corresponding media placements. The Blacksmith entries were judged by a panel of independent judges from the Orange County, California PRSA Chapter.
Judges comments on the brand research included: “The research was excellent with solid outcomes. Beautiful graphics. Excellent results. This could not have been an easy task.” With one judge giving the work a rare perfect score of 100.
Additionally judges comments on the news release and resulting news placement on the front of the Sunday Business section of the Cincinnati Enquirer were: “Very comprehensive release touched on all aspects of the firm’s culture and purpose.” And, “Excellent placement…the company leaders should be very pleased.”
The research methodologies Gilchrist used included quantitative research, benchmarking, industry trends analysis and qualitative research to build a research-based brand platform and gain shareholder buy-in.
“Pam is a tremendous asset and this award is confirmation of the quality services that she provides. As we continue on our aggressive growth path, her leadership in cultivating opportunities that have big impact will continue to be invaluable. These awards are validation of this work,” said Attorney C. Richard Colvin, chair of Strauss Troy’s marketing committee.
“As we looked to the future, it was essential that we better align our brand with both our high-quality heritage and our penchant for providing personalized innovative solutions,” said Strauss Troy President James G. Heldman. “The branding work that Pam Gilchrist has done has really upped the firm’s game.”
About Pamela Gilchrist
Nationally recognized author and speaker Pamela Gilchrist, MA, APR, CPT, is chief strategist at the Gilchrist Group®. She optimizes outcomes to close the gap between strategy and success. Her work focuses on breakthrough business strategies, change leadership and high-impact communications.
Gilchrist has held top leadership communications posts inside three Fortune 500 companies and has consulted with organizations across the country to guide executives through a myriad of change initiatives, mergers and acquisitions and growth strategies.
She is president-elect of the National Speakers Association Ohio Chapter where she was recently named 2012 Member-of-the-Year and is also is featured in their new marketing strategies book: Speak More! Gilchrist is Accredited in Public Relations (APR) by the Public Relations Society of America (PRSA) where she is a member of the Counselor’s Academy and has earned PR Professional-of-the-Year, Best in Show and many top honors including the Golden World Trophy from the International Public Relations Association (IPRA). Pam has earned top honors from Bulldog Reporter and has presented her Expert Influence™ Academy program at its national conference. Gilchrist holds a master’s degree from The Ohio State University and a bachelor’s from Western Michigan University.
About Strauss Troy
Since its founding in 1953, Strauss Troy has stood apart from the competition by providing the highest-quality legal services in the most personalized, prompt and economical manner possible. As a full-service law firm, Strauss Troy has diverse expertise and a history of proven success. No matter what issue you face, the firm has the right professionals, working together as a team, to get you the answers you need quickly and affordably. Learn more at www.strausstroy.com.
Strauss Troy’s areas of practice include: Corporate | Business, Criminal | White Collar Defense, Domestic Relations | Family Law , Labor | Employment, Litigation, Municipal | Government, Real Estate | Finance, Tax Planning | Compliance and Trust | Estate Planning.
Strauss Troy is recognized as a leading law firm in the Greater Cincinnati | Northern Kentucky region and is a Martindale-Hubbell Top Ranked Law Firm™ in Fortune Magazine. The firm is recognized as a U.S. News & World Report Best® Law Firm, and many of its attorneys are honored as peer-rated Martindale-Hubbell AV® Preeminent™ Attorneys, Best Lawyers® in America, Super Lawyers® and Rising Stars. The firm is also listed as a top law firm by the Cincinnati Business Courier.
How to Network Best with CEOs as a Business Development Executive
In this webinar, ExecSense examines everything you need to know in 60 minutes regarding the best tips, techniques, and tools to meet more CEOs. Reach them online using social networking, and enlarge your circle of influence in the year ahead. The webinar is led by an expert on the topic, Pamela Gilchrist (Chief Strategist/Professional Speaker & Author, Gilchrist Group) and covers:
• What every business development executive should know in 60 minutes about best practices for networking with CEOs
• Learn how to use social media to position yourself and your area of expertise to be of interest to specific CEOs; speaking on conference, seminar, & webinar panels to display your knowledge on hot topics impacting certain industries; joining LinkedIn groups for CEOs; how to use your connections with lawyers and private equity professionals to reach CEOs; and 5 other techniques to immediately put yourself in front of more CEOs
• The best professional networking strategies to get connected with CEOs, including using LinkedIn, blogs, deals databases, and leveraging existing personal and professional relationships with ties to CEOs
• Specific case studies of how 5 business development executives significantly increased their connections with CEOs, how they made these connections and strategies for staying in touch with them, and their best tips and techniques you can immediately implement to make connections with CEOs in the year ahead
Upon registering, ExecSense will email you the dial-in phone number and all of the other relevant information and files to attend the webinar. You will also automatically be emailed the audio and PowerPoint files the day after the webinar in case you were unable to attend the live webinar (registration prior to live event still required). You can view the webinar on your computer, iPad, Kindle, iPhone, Blackberry, Android and many other devices.
Register here: http://www.execsense.com/details.asp?id=4110
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